Introduction

In a groundbreaking report released today by Robert Half, a leading human resources firm, it's clear that artificial intelligence (AI) is transforming hiring practices across Canadian companies. The findings in their 2025 Salary Guide, derived from surveys conducted in June 2024, reveal profound shifts in what employers are seeking in new hires.

AI's Impact on Hiring

A staggering 51% of managers indicated that AI is compelling them to look for workers with specific, high-demand skills. This trend underscores the growing importance of technical proficiency in a landscape where AI is becoming integral to business operations. Furthermore, 40% of managers reported that AI is driving them to hire more contract workers or consultants, as organizations adapt to fluctuating project demands and the rapid pace of technological change.

Hiring Trends and Outsourcing

The report highlights that 32% of managers believe AI is stimulating overall hiring, while 29% have started to outsource more services due to efficiencies gained through AI technologies. These insights signify a shift towards a more agile workforce structure that harnesses the benefits of AI.

Continuous Learning Culture

In the study, which gathered responses from over 1,750 employees and 1,800 managers in companies with 20 or more employees across Canada, Robert Half emphasized the necessity of fostering a culture of continuous learning. As businesses pivot to incorporate advanced technology, investing in employee training and focusing on skill development is critical for innovation and adaptability.

Salary Concerns

Salary concerns are also pivotal for Canadian workers. A robust 92% of professionals express worry that inflation will outstrip their salary growth, with 51% feeling underpaid in their current roles. The current inflation rate in British Columbia, while lower than past highs, stood at 2.8% in July, above the national average of 2.5%, according to Statistics Canada.

Job Market Dynamics

A revealing aspect of the report shows that one-third of employees are considering new job opportunities if salary adjustments aren’t made, reinforcing the importance of competitive compensation in retaining talent. Interestingly, 60% of professionals are prioritizing salary in their job searches, while 32% of hiring managers acknowledge the need to elevate starting salaries to attract new talent.

Workplace Flexibility

Additionally, workplace flexibility remains a top priority for many employees. The study indicated that 44% of professionals prefer a hybrid work model, while employers typically favor having teams in the office four days a week. This discrepancy illustrates the ongoing tension in workplace expectations, with companies like Amazon.com, poised to require their employees to be in the office five days a week starting in January, raising questions about the future of hybrid work.

Conclusion

Ultimately, the report suggests that flexibility is crucial for successful recruitment and retention strategies. With 32% of workers seeking new roles primarily for more flexible work schedules, and 39% of managers offering hybrid jobs to attract skilled talent, it's evident that employers must adapt to the evolving expectations of the workforce.