Alessia Cara Partners with Lenovo and Intel for Groundbreaking “Made By” Campaign

In an exciting collaboration, pop sensation Alessia Cara has teamed up with tech giants Lenovo and Intel to launch the “Made By Alessia Cara” campaign. This innovative partnership aims to produce a captivating album trailer and an accompanying miniseries that captures the creative journey behind her upcoming album, Love & Hyperbole. The project features contributions from a talented group of creatives, including directors Dario Caracciolo and Gordy De St. Jeor, who are set to transform the album into a visually engaging experience.

To ensure a unique wardrobe aesthetic, celebrity stylist Christian Stroble is on board, along with visual artists Maris Jones and Gaia Alari, who are set to design custom graphics and key scene sets for the trailer. All team members will leverage the latest Lenovo technology, specifically the Slim 7i Aura Edition and Yoga devices, powered by Intel Core Ultra processors, to facilitate their creative processes.

“I’m so happy that Love & Hyperbole will finally get to float around in the universe,” Cara expressed in a statement. “What we are creating with this trailer is a testament to the innovative technology from Lenovo and Intel, coupled with the hard work of a talented creative team. We had a ton of fun making this. I hope my listeners love these visual stories as much as I do.”

Since her breakthrough hit “Here” in 2015, which peaked at No. 5 on the Billboard Hot 100 and sold three million copies, Cara has evolved as an artist alongside her listeners. Her highly praised debut album, Know-It-All, introduced fans to more of her heartfelt melodies, including the widely recognized “Scars to Your Beautiful.” As she continued to gain acclaim, Cara collaborated with numerous artists, including Zedd on the hit “Stay” and Logic on the poignant “1-800-273-8255,” further solidifying her place in the music industry.

Her last album, In The Meantime, was met with critical acclaim, showcasing her growth as a singer-songwriter. With hits like “Best Days” and “Sweet Dream,” the album received rave reviews from notable outlets such as Billboard and Pitchfork, with The New York Times praising its incisive and introspective nature.

The “Made By Alessia Cara” campaign will present a three-part series, offering fans an exclusive behind-the-scenes look at the artistic and technical processes involved in creating the album trailer. The series will highlight how Lenovo and Intel's cutting-edge technology empowers Alessia and her team, featuring contributions from key creatives like Maris Jones and Gaia Alari as they shape the artistic direction of the project.

Milo Speranzo, Chief Marketing Officer of Lenovo North America, shared, “The ‘Made By Alessia Cara’ partnership offers fans an exclusive look into her upcoming album while showcasing how technology and creativity intertwine.”

Moreover, the campaign will culminate in an exclusive album launch event in February 2025. This exciting event will feature a live performance from Alessia, integrating interactive projection mapping and immersive elements that emphasize the harmony between music, art, and modern technology.

The collaboration between Lenovo, Intel, and Alessia Cara not only highlights the artistic potential technology can unleash but also aims to inspire audiences to explore creative possibilities enabled by these groundbreaking tools. As they continue to elevate the music industry’s standards, this partnership might just be the beginning of a new era in the fusion of artistry and innovation. Don’t miss the chance to experience the magic of tech and music together!