Technology

Game-Changing Platform Series Entertainment Secures $28 Million Funding from Netflix, Dell, and Top Investors!

2024-09-30

Exciting Development for the Gaming Industry

In an exciting development for the gaming industry, Pany Haritatos, a veteran executive, has successfully raised $28 million in an oversubscribed Series A funding for his innovative game studio, Series Entertainment. This round of funding, confirmed by the company and detailed in an SEC document, saw participation from big names like Netflix and Dell Technologies Capital, alongside significant follow-on investments from previous seed investors such as Andreessen Horowitz, BITKRAFT, and F4 Fund. Remarkably, this comes just a year after the studio's launch, which kicked off with a robust $7.9 million seed round led by a16z.

Strategic Growth with Acquisition

In a strategic move highlighting its rapid growth, Series recently acquired mobile game studio Pixelberry, creators of the popular interactive fiction game 'Choices: Stories You Play.' This acquisition demonstrates Series' commitment to enhancing its game portfolio and expertise in narrative-driven gaming experiences.

Revolutionizing Game Development

What truly sets Series apart is its ambitious mission to revolutionize video game development using Generative AI (GenAI) and Large Language Models (LLMs). The company is striving to become the next significant player in the gaming engine space, akin to Unity. With the launch of the Rho Engine, Series aims to empower developers to create immersive games more efficiently than ever before. Rho is marketed as the first AI-native, multimodal full-stack game creation platform, capable of handling both visual and audio elements seamlessly.

The Role of AI in Gaming

The potential of AI in gaming is tremendous. With tools like Rho, developers can delegate routine tasks such as character and environment design to AI. This could lead to richer, more interactive gameplay, with non-playable characters (NPCs) becoming dynamic entities capable of engaging players in conversations or evolving storylines. Players could enjoy unprecedented levels of customization, transforming their gaming experience.

Differentiating Factors of Rho

While other AI-enhanced gaming engines like Modi.ai and Unity’s Muse Chat exist, Rho aims to distinguish itself by providing a comprehensive solution for game development, tackling a wider range of production tasks rather than just bug identification or acting as an assistant.

Trailblazing Future of Game Development

Investors from a16z were so impressed by Haritatos that they likened Series Entertainment to a trailblazer that is 'reinventing the future of game development with generative AI.' Haritatos' vast experience in the gaming sector plays a significant role in attracting such prestigious investments.

Haritatos' Legacy in Gaming

His journey began in the late 1990s with the rise of Adobe’s Flash player, leading to the establishment of his first game studio. This venture was later sold to Zynga, and he has since founded and sold several other successful gaming companies. Notably, he was a key figure at Kongregate and led Snap’s gaming division, where he advanced augmented reality gaming.

Impressive Growth Trajectory

Series' impressive growth trajectory is evident; the company expanded from 17 employees at the start of 2024 to over 100 in under a year. This team is composed of talent from industry giants such as Zynga, Machine Zone, Google, and Snap.

Haritatos' Gratitude and Industry Impact

Despite reports of the funding, Haritatos opted against giving interviews but expressed his gratitude towards investors with an emailed statement, emphasizing his enthusiasm for securing such significant funding during a challenging financial climate.

Valuation and Future Prospects

Industry analysts estimate that the $28 million investment represents about 15% of Series, giving the company a post-money valuation of approximately $190 million. While Series has not confirmed this valuation, the interest and backing it has garnered certainly speak volumes about the confidence in its potential to innovate and lead in the gaming sector.

Looking Ahead in the Gaming World

What does this mean for the gaming world? Stay tuned as Series charts its journey along this transformative path!