Introduction

In a groundbreaking development for shoppers, Google has unveiled an innovative feature for Google Lens designed to enhance the in-store shopping experience. Starting today, users in the U.S. on both Android and iOS can use the Google app to take pictures of products they’re considering in physical stores.

This new feature will instantly provide a wealth of information, including customer reviews, stock levels, price comparisons with online and nearby retailers, and even suggestions for similar items available at the same location.

AI Technology Behind the Feature

According to Google, this feature leverages significant advancements in AI image recognition technology. It requires users to enable location data sharing, allowing the app to accurately detect which store they are in based on proximity.

Initially, the feature will support a variety of product categories including beauty items, toys, and electronics, focusing on retailers that share their inventory data with Google, such as Macy’s, Target, Walmart, and Amazon.

Empowering Shoppers

“Statistics reveal that 72% of Americans utilize their smartphones while shopping in-store, and more than half have left without making a purchase due to a lack of confidence,” shares Lilian Rincon, Google’s VP of Consumer Shopping Product. “With this feature, we aim to empower shoppers with the information they need to make informed decisions right on the spot.”

Integration with Google Maps and Payment Options

This announcement aligns with a recent introduction of a similar functionality that allows users to search for products and check stock availability directly within Google Maps. Additionally, Google is expanding its payment options with Google Pay, now incorporating services like Afterpay and with Klarna launching soon.

Conclusion

As Google continues to enhance the shopping experience through technology, consumers can expect a more informed and confident approach to shopping, blending the convenience of in-store experiences with digital innovation. Whether you’re a bargain hunter or a brand-loyal shopper, this feature is set to change the way you buy products forever!