As January rolls around, Canada shines a spotlight on Alzheimer’s Awareness Month, an occasion that holds particular importance in Manitoba, where the Alzheimer Society is embarking on its ambitious 2025 campaign, aptly named “Your Path Forward.” This initiative is focused on illuminating the complexities of dementia and equipping those affected—caregivers, family members, and friends—with essential resources to navigate the challenges presented by this debilitating disease.

Staggering statistics reveal that over 20,300 residents of Manitoba are currently living with dementia, a figure projected to soar to 39,100 by 2050—a near doubling of cases. This burgeoning crisis underscores the urgent need for increased awareness and support for those impacted by the disease.

Erin Crawford, CEO of the Alzheimer Society of Manitoba, emphasized that the purpose of the 2025 campaign is to unite Manitobans and provide them with the reassurance that they are not alone in this journey. “You shouldn’t have to figure this out on your own,” Crawford stated, advocating for the importance of accessible support systems. With an average of nine individuals diagnosed with some form of dementia daily in Manitoba, her message resonates with urgency.

Brad McIntosh, a 65-year-old resident of East St. Paul, is one of many local caregivers facing the realities of Alzheimer's. He provides care for his 96-year-old mother, Marjory, who is currently a resident at River East Personal Care Home. As he reflects on the difficult changes he has seen in his mother over the years, McIntosh recounts how reaching out to the Alzheimer Society became a pivotal moment in his life. He describes the organization as a “stepping stone” that significantly aided him during a tumultuous time.

“Understanding Alzheimer’s was my priority,” McIntosh explains. He credits the society for facilitating his education about the disease and allowing him to connect with others facing similar challenges. “It’s been a great resource for learning how to cope, and it’s comforting to meet people who are in the same situation.”

With the steadfast support of his wife Sheila, McIntosh continues to face his mother’s condition with resilience and an open mind, recognizing each day as part of an ongoing learning curve. “I’ve always loved to take my mother out—whether it’s to church or lunch. She would light up a room with her smile,” he shares poignantly. However, he acknowledges, “It feels like a long goodbye as we slowly lose parts of her.”

Despite the emotional toll, McIntosh remains committed to ensuring that his mother is well cared for and cherishes the moments that bring joy to her life. “I aim to bring a smile to her face every day, and I am grateful for the exceptional care she receives,” he adds.

Looking back, McIntosh expresses profound gratitude towards the Alzheimer Society, describing them as an extended family. “I genuinely would have been lost without their guidance and support from the very start. They’ve made a world of difference in my life.”

As the Alzheimer Society of Manitoba continues to advocate for awareness and support, they seek to light the path for many more caregivers like McIntosh, underscoring the vital message that no one has to navigate their Alzheimer’s journey alone. This campaign not only empowers those affected by dementia but also challenges society to engage, educate, and support one another in the fight against this disease. Together, we can pave a path forward.