In an impressive display of solidarity and generosity, Blizzard Entertainment, in partnership with the Breast Cancer Research Foundation (BCRF), has harnessed the collective power of the Overwatch community to raise a monumental $12.3 million for breast cancer research.

This incredible achievement marks the second-largest single corporate donation ever received by BCRF, pushing the total contributions from the Overwatch franchise to over $25 million since its inception.

A Lifeline of Hope

Earlier this year, Blizzard relaunched their successful “Mercy for a Cause” campaign, which invites players to purchase exclusive in-game items to support vital breast cancer research.

Players rallied together, and every dollar spent on the limited edition Pink Mercy skins went directly toward BCRF's mission of prevention and cure, with the only deductions being standard platform fees and taxes.

This year’s fundraising efforts were impressive, narrowly missing the $12.7 million raised in the original Pink Mercy campaign back in 2018.

The newly raised funds—when combined with past campaigns—bring the Overwatch community's cumulative total to an astonishing $25 million.

This financial backing has enabled BCRF to pioneer numerous initiatives, including:

- Advanced AI methodologies for enhancing mammogram analysis, leading to better diagnosis and risk assessments.

- Predictive models that identify the most aggressive types of breast cancer, including the notorious triple-negative breast cancer.

- Innovative treatments designed to delay the formation of tumors.

- A gene classifier that assesses the risk of invasive breast cancer in patients diagnosed with ductal carcinoma in situ (DCIS), providing critical insights for treatment decisions.

Upcoming Innovations and Research

As we look ahead, BCRF and Blizzard are poised to unveil details about the significant research projects that will benefit from the donation raised during the 2024 campaign.

Players and supporters can expect updates about groundbreaking studies aimed at bettering breast cancer prevention and treatment strategies.

Join the Heroes!

Connected by a common goal, the Overwatch community embraced this initiative wholeheartedly during the recent “Mercy for a Cause” event, where players could purchase exclusive in-game skins, including a brand-new Rose Gold Mercy design.

Not only did fans enjoy fresh cosmetics, but they also contributed to a cause that affects millions of people worldwide, turning game mechanics into real-life activism.

Thanks to your compassion and dedication, we stand on the brink of a future where breast cancer becomes a relic of the past.

Blizzard Entertainment and BCRF extend their deepest appreciation to everyone involved in this transformative campaign. Your efforts have proven that, together, we can make a tangible impact in the fight against breast cancer.

Thank You for Making a Difference! ❤️