DJI's Stunning Price Drop

In a stunning announcement, DJI has drastically lowered the price of the DJI Ronin 4D and its RAW License, which is essential for enabling internal ProRes RAW recording. This once-pricy license has seen an extraordinary drop from $979 to a mere $1! And the price adjustments don't stop there — the Ronin 4D camera itself has also received a significant markdown.

Ronin 4D Pricing Details

The Ronin 4D's 6K version is now available for $4,999, reflecting a jaw-dropping $1,800 price reduction, while the 8K model is now priced at $9,999, down from $12,888, marking a staggering $2,839 decrease. This makes high-end filmmaking more accessible than ever!

Impact of 'Adolescence' Series

The timing of this price drop coincides with the massive success of 'Adolescence,' the Netflix mini-series filmed entirely using the Ronin 4D. Its captivating storytelling, combined with its ability to deliver stunning visuals through elaborate long takes, has catapulted the Ronin 4D into the spotlight of the filmmaking community.

What's Behind the Price Cut?

But what’s behind this drastic price cut? There's ongoing speculation in the industry regarding Nikon and RED's recent movements surrounding their in-camera compressed RAW video patent. RED, which has recently come under Nikon's ownership, previously fended off numerous challenges to its patent. After Nikon initiated legal conversations with competing companies, it's possible that this has opened new avenues for licensing terms, thereby influencing DJI's pricing strategy.

The Strategic $1 RAW License

Even the decision to charge $1 for the RAW License instead of offering it for free raises eyebrows. Could this be a strategic move influenced by Nikon’s actions? Time will tell, but the industry's landscape is undoubtedly changing.

RED KOMODO Price Slash

Adding fuel to the fire, RED just announced a slashing of prices for its own RED KOMODO, now retailing at $2,995, a $2,000 discount. With these developments, it’s clear that the competitive atmosphere among camera manufacturers is heating up.

Looking Ahead

The question remains — what innovations will we see next from leaders like DJI, Nikon, and RED? Stay tuned, because it seems something exciting is brewing on the horizon!