‘Squid Game’ Season 2 Shatters Netflix Records: 68 Million Views in Just 3 Days!

In a sensational comeback, Netflix's much-anticipated second season of *Squid Game* has taken the streaming world by storm. Launching on December 26, the seven-episode season garnered an astonishing 68 million views within its first three days, making it a new titan in non-English television on the platform.

Charting at No. 1 across the non-English TV lists in a staggering 92 countries, *Squid Game* Season 2 not only claimed the title of the most-watched series of the week but also outperformed Netflix’s star-studded Christmas Day NFL games, featuring a performance from the incomparable Beyoncé. While those live events attracted over 30 million viewers, Netflix’s latest offering has successfully captivated audiences on a different scale.

This impressive view count has propelled *Squid Game* Season 2 past the previous record held by *Wednesday*, which had 50.1 million views in its premiere week. It even debuted at No. 7 on Netflix's all-time list of popular non-English TV shows, rapidly climbing above beloved series like *Dear Child*, *All of Us Are Dead*, and *Who Killed Sara?*

Even the original *Squid Game* Season 1 benefited from the new release, re-entering the weekly non-English top list at No. 3 with 8.1 million views, indicating a resurgence in global interest in the franchise. With more than 80 days remaining to accumulate views, Season 2 has the potential to eclipse its predecessor as Netflix’s biggest title ever, which currently stands at a mind-blowing 265 million views in its first 91 days.

The buzz surrounding the second season is undoubtedly heightened by the meticulous global marketing campaign Netflix executed to reignite fan enthusiasm after a three-year hiatus. Spanning 30 countries, events from Brazil to Italy and Indonesia attracted a staggering 6 million online participants and nearly 52,000 in person. Almost 37,000 dedicated fans took part in unique games and activities inspired by the series, including life-sized challenges reminiscent of the show's thrilling competitions.

Highlighting the campaign was the season’s teaser reveal at Lucca Comics & Games 2024 in Italy, featuring a sold-out Q&A session with creator Hwang Dong-hyuk and stars Lee Jung-jae and Wi Ha-jun. Paris saw fans engaging in a real-life game of Red Light, Green Light along the iconic Champs-Élysées, further driving excitement.

The world premiere in Seoul’s Dongdaemun Design Plaza drew about 1,000 attendees, in addition to more than 300,000 viewers tuning in via livestream, showcasing the series' global appeal. The meticulous efforts resulted in a phenomenal 3 billion impressions across Netflix’s social media channels, surpassing all previous campaigns, including those for *Stranger Things 4* and *Bridgerton Season 3*.

As the viewing numbers continue to mount, one thing is clear: *Squid Game* Season 2 is not just a sequel; it's a cultural phenomenon poised to redefine the landscape of global streaming entertainment. Fans are left on the edge of their seats, asking: How many more records will this iconic series break? Stay tuned!