The Victoria's Secret Fashion Show is soaring back into the spotlight for the first time since 2018, igniting excitement among fashion enthusiasts worldwide.

In May 2023, the iconic lingerie brand revealed its much-anticipated return via a captivating Instagram video, acknowledging fans with the declaration, "We've read the comments and heard you," signaling their eagerness to reconnect with the audience after a lengthy hiatus.

The show's original cancellation in 2019, announced by L Brands—formerly Victoria's Secret's parent company—was prompted by declining ratings and increasing criticism regarding body positivity, leading to a decision to refocus the brand's marketing strategies.

After a scaled-down version aired on Prime Video last year, the full-blown fashion show is set to return to the runway this Tuesday evening, broadcasting live from New York City.

Since its inception in 1995, the runway spectacle has featured performances from chart-topping artists, including Rihanna, Taylor Swift, and Ariana Grande, along with appearances from some of the biggest names in modeling, such as Heidi Klum and Kendall Jenner. The upcoming show guarantees star power, including the return of VS icon Adriana Lima, alongside fellow supermodels Gigi Hadid and Tyra Banks, who will be gracing the runway for the first time in two decades.

How to Watch the Victoria's Secret Fashion Show?

Set your alarms! The much-anticipated Victoria's Secret Fashion Show airs on Tuesday at 7 p.m. ET, available for streaming on Amazon Prime Video and the official Victoria's Secret YouTube channel. The pink carpet pre-show kicks off at 6:30 p.m. ET, providing fans with an insider's glimpse of the glamour before the main event.

A Star-Studded Lineup

The fashion show will showcase a lineup of legendary supermodels including Lima, Banks, Barbara Palvin, Jasmine Tookes, Ashley Graham, Candice Swanepoel, and Behati Prinsloo. Adding to the excitement, the performance line-up will feature an all-female array of artists, including Blackpink's Lisa, Tyla, and music icon Cher, bringing a modern twist to the iconic event.

Lima's emotional return is particularly significant; after retiring from the show in November 2018, she left fans with a heartfelt message reflecting on her journey with the brand. Now, at 43, the model is stepping back into the spotlight, rekindling her connection with the event that catapulted her into fame.

Evolving Brand Values

Victoria's Secret has moved towards a more inclusive brand identity, recently stating its commitment to "celebrating all women." In an updated brand values statement, the company emphasized its dedication to women of all shapes and sizes. This monumental shift marks an effort to resonate more profoundly with today’s diverse consumer base, as they aim to lead the fashion industry in sustainability and inclusivity.

The fashion show faced significant controversies prior to its completion in 2018, with critiques surrounding the brand's exclusionary representation. A previous executive's comments regarding the inclusion of transgender and plus-size models sparked outrage, pushing the brand to rethink its direction significantly.

As anticipation builds for Tuesday's show, the atmosphere is electric with excitement, making it clear that the Victoria's Secret Fashion Show is once again ready to capture hearts and headlines alike.