Threads Makes Waves with Swift Rollout of Custom Feeds!

In a bold move to enhance user experience, Meta has swiftly rolled out the highly anticipated custom feeds feature on Threads just five days after kicking off testing. This new functionality allows users to curate their content by following specific topics and accounts in a single, streamlined feed, making it easier than ever to stay updated on the subjects that matter most.

Creating Custom Feeds

Creating a custom feed is simple: users can search for a desired topic, click on the three-dots menu located next to the search bar, and select “Create new feed.” Additionally, users can enrich their feeds with multiple topics by adding new searches or by utilizing the same menu on desktop. You can even personalize your feeds further by including individual accounts, providing a tailored browsing experience that caters to your interests.

Competition with Bluesky

The rapid deployment of custom feeds comes in response to escalating competition from Bluesky, which recently celebrated a meteoric rise in popularity. Just yesterday, Bluesky acknowledged it had surpassed the 20 million user mark, a feat that Bluesky's CEO, Jay Graber, attributed to a staggering influx of over a million new users each day for the past week.

Threads' User Base

Despite the buzz around Bluesky, Threads still holds a significant advantage in the user base department. Adam Mosseri, head of Instagram, recently highlighted that Threads had amassed over 15 million sign-ups this month alone, averaging more than one million new registrations daily.

Looking Ahead

With custom feeds set to enhance the user experience on Threads, the question looms: will this innovation be enough to keep the momentum going against fierce competitors? Only time will tell, but one thing is for sure—social media is about to get a lot more personal! Stay tuned for updates, and make sure you’re among the first to try out these new features!