Finance

Tim Hortons Unveils Canadians' 2024 Favorites: The Double Double Reigns Supreme!

2025-01-01

Author: Sophie

Tim Hortons Unveils Canadians' 2024 Favorites: The Double Double Reigns Supreme!

Tim Hortons has officially revealed that Canadians have a steadfast love for their iconic Double Double! This year, the timeless classic—coffee with two sugars and two creams—secured its spot as the most ordered coffee throughout the country's Tim Hortons locations.

In addition to warm beverages, Canadians showed their penchant for refreshing drinks, with the Iced Capp emerging as the frontrunner among cold beverages. Celebrating 25 years since its debut in 1999, this chilled delight has undoubtedly solidified its status as a perennial favorite.

As Tim Hortons commemorated its 60th anniversary in 2024, the chain rolled out a nostalgic menu that featured four beloved retro donuts: the Blueberry Fritter, Cinnamon Sugar Twist, Dutchie, and Walnut Crunch. Among these throwbacks, the Walnut Crunch stole the spotlight, especially in Atlantic Canada, where it outpaced the Dutchie donut nearly threefold in sales.

This year also saw the return of omelette bites, with a range of delectable flavors hitting shelves. The bacon and cheese variety emerged as a top choice for customers, highlighting a trend toward savory breakfast options.

In the realm of sweet treats, the Apple Fritter once again took the crown as the most popular donut overall, dethroning the previously beloved Boston Cream. Interestingly, Boston Cream donuts maintain their popularity in the Maritime provinces, while Honey Crullers remain the donut of choice in Quebec.

Tim Hortons' beloved Timbits also saw some hierarchy, with the Chocolate Glazed Timbit recognized as the most-ordered snack nationwide, proving that classic flavors still dominate customer preferences.

A noteworthy highlight from this year's operations is the impressive $44.1 million raised through various charitable campaigns, including initiatives like the Special Olympics Donut, Smile Cookie, and Holiday Smile Cookie campaigns. This commitment to giving back only enhances the brand's community-oriented image.

For the tech-savvy coffee drinkers, Tim Hortons' app saw hot drinks lead the way in orders, with customers frequently opting to redeem points for the classic hot coffee. The delivery service revealed that the simple joy of enjoying four coffees was the most popular item requested.

Last but not least, Tim Hortons introduced exciting new menu items in 2023, including Flatbread Pizzas launched in April, with pepperoni topping the list as customers' favorite flavor. Additionally, the Infusr energy beverages made their debut in July, and the blackberry yuzu flavor quickly became a fan favorite of 2024.

With such an exciting year behind them, Tim Hortons continues to prove that it remains in touch with Canadian tastes and traditions, all while looking ahead to the future. Get ready for more delicious surprises as this beloved coffee chain rides the wave of its widespread popularity!