Introduction

As Amazon Prime Day rolls around, many shoppers are keen to snag deals, including the Oura Ring Gen 3, which has been marked down from £449 to £349—a £100 discount that certainly sounds appealing. However, before you rush to make a purchase, there are compelling reasons to reconsider, especially with the arrival of the Oura Ring Gen 4 just around the corner.

Arrival of Oura Ring Gen 4

Oura has officially announced the launch of the Oura Ring Gen 4, set to hit UK markets on October 15th. Priced similarly to the current Gen 3 sale at £349 for the Silver and Black options, the Gen 4 presents significantly enhanced features that far outweigh the supposedly good deal on the older model.

Upgraded Hardware and Design

One of the standout advancements in the Gen 4 is its upgraded hardware. The ring now features a flush interior design with recessed sensors, offering increased comfort for all-day wear. This upgrade alone makes a strong case for investing in the newer version. Additionally, the Gen 4 boasts enhanced sensors paired with a new algorithm for what Oura calls 'Smart Sensing.' This feature dramatically improves accuracy by up to 120%, minimizing data gaps caused by movement during daily activities or while sleeping.

Benefits of the Gen 4

Another advantage of the Gen 4 is its sleek design. With a fully titanium finish for the interior, this ring not only feels better against the skin but also facilitates improved data capture. Furthermore, battery life has received a notable boost. Oura claims that the Gen 4 lasts up to eight days on a single charge, compared to the seven days for the Gen 3. It also comes with a new, premium charging stand that is both stylish and functional.

Sizing Kit Consideration

If you still consider the Gen 3, be aware that you'll need to purchase a sizing kit for an additional £10. While Amazon claims it will return this fee upon your purchase of the Gen 3, it might just be easier to avoid this hassle altogether by opting for the Gen 4, which includes the sizing kit at no added cost.

Conclusion

While it’s important to note that the Gen 3 will still benefit from the same upgraded app offering new insights and metrics, choosing the Gen 4 means securing a more comfortable device that's less likely to become outdated shortly after your purchase. The bottom line? If you're looking to buy an Oura Ring, the latest version for the same price offers superior features, comfort, and reliability.

Don’t miss out on the best tech for your health tracking—I suggest you make the right choice this Prime Day!