Writers & Rockers Spirits: Pioneering Manitoba's Entry into the U.S. Spirits Market!

In an exciting development for Manitoba's craft beverage scene, Writers & Rockers Spirits has made history as the first company from the province to succeed in penetrating the highly competitive spirits market in the United States. These unique rock ‘n’ roll-inspired spirits are currently taking the market by storm in 38 states, including major hubs like California, New York, Florida, and Illinois.

The Creative Journey Begins

Founded by Robert Young, a visionary entrepreneur, Writers & Rockers Spirits has roots in the coffee industry. Young initially created custom coffee blends for local musicians, which quickly gained traction across Canada and beyond. “About five years ago, I started creating coffee blends for local musicians,” Young reflected. The success of these blends paved the way for an evolution into the spirits market.

The adventure really began about two and a half years ago when Young partnered with the Grand Vieux Liquor Company to create a coffee liqueur. With a clear artistic vision, they decided to collaborate with renowned musicians to develop unique spirit-based products that resonate with fans and consumers alike.

Star Collaborations

Their first hit product, Todd Kerns’ DAMMIT Coffee Liqueur, offers a delightful balance of bold flavors and a smooth finish. Following this success was Orianthi’s Lavender Vodka, which is currently flying off shelves and is recognized as the top-selling lavender vodka in the U.S. Soon to join them is Tracii Guns’ Mojava Mojo, a rich dark roast coffee liqueur that promises to captivate palates.

Writers & Rockers Spirits goes beyond traditional celebrity endorsements; they forge genuine partnerships with musicians who are involved throughout the development process. “They have an invested interest in both their product and growing the company,” Young emphasized, highlighting the deep connections that form through these collaborations.

Challenges and Triumphs in the U.S. Market

Expanding into the U.S. has not been without its hurdles. Young noted the complex landscape of regulations across different states. However, their innovative approach to online sales has enabled them to secure home delivery permissions in numerous locations.

In terms of popularity, Young sees distinct patterns emerging. “Orianthi is selling like crazy in the U.S.,” he mentioned, while locally Todd Kerns’ offering maintains a strong following among Manitobans.

A Unique Marketing Strategy

To boost their visibility and sales, Writers & Rockers Spirits has created signature cocktails that feature their products, especially at music venues where artists perform. Young has even received interest from major establishments such as the Hard Rock Cafe and Casino in Las Vegas, aiming to showcase their offerings in 2025.

Looking Ahead

Writers & Rockers Spirits is not resting on its laurels. The company plans to introduce three new liqueurs annually, aiming to become a sought-after name for musicians wishing to launch their own spirit lines.

“Because of our reputation, we receive at least two inquiries a month from different groups wanting to collaborate,” Young noted, stressing the need for quality and the importance of selecting the right partnerships.

As they continue to blend musical creativity with premium craftsmanship, Writers & Rockers Spirits perfectly encapsulates Manitoba's entrepreneurial spirit. Keep an eye out for their products – Orianthi’s Lavender Vodka, Todd Kerns’ DAMMIT Coffee Liqueur, and Tracii Guns’ Mojava Mojo – at local Manitoba Liquor Marts, restaurants, and bars. Join the rock ‘n’ roll revolution and enjoy a true taste of Manitoba!