Technology

Apple Set to Launch Game-Changing $2,000 "Apple Vision" Headset Next Year!

2024-10-14

Author: Ling

Apple is making waves in the tech world with plans to introduce an exciting new spatial computing headset, the "Apple Vision," priced at an enticing $2,000. According to industry insider Mark Gurman from Bloomberg, this innovative device could grace the market as soon as next year!

This new headset is designed to be a more budget-friendly alternative to the stellar but costly $3,500 Apple Vision Pro, which was launched to much fanfare in February. Apple reportedly anticipates that the Apple Vision could outsell its premium counterpart by at least a two-to-one ratio. However, Gurman notes that even that projection may not reflect a meteoric success, considering that the company faces challenges achieving 500,000 sales for the Vision Pro this year, as indicated by IDC market trackers.

To keep costs down, the Apple Vision will likely feature a less powerful processor and utilize materials that are more affordable—likely foregoing the luxurious aluminum and glass found in the Vision Pro. It may also lack certain high-end features, such as the EyeSight display that showcases the wearer's eyes externally. Rumors suggest Apple may opt for larger but lower-resolution displays in this upcoming version.

Driven by market feedback, Apple's Vision Products Group is laser-focused on developing this lower-cost headset, acknowledging that the Vision Pro's lofty price and some ergonomic concerns have limited its market appeal. The goal is clear: to craft a device that caters to a larger audience while still delivering an extraordinary spatial computing experience that users will love.

But that’s not all - Gurman also shared that a second-generation Vision Pro is already in the planning stages for a 2026 release, featuring a faster processor and minimal hardware upgrades. Moreover, Apple is not stopping there; plans for a smart glasses project are also underway, showing the company's commitment to leading the charge in augmented and virtual reality technologies.

As we await more details about the Apple Vision and its transformative potential, one thing is certain: the future of spatial computing looks brighter than ever! Stay tuned for updates!