Finance

Apple Sets Its Sights on Saudi Arabia: Major Retail Expansion Unveiled!

2024-12-09

Author: Chun

Apple Inc. has revealed its ambitious plans to expand its retail presence in the Kingdom of Saudi Arabia, marking a significant milestone for the tech giant. Starting in summer 2025, Apple will launch its online store, allowing customers throughout Saudi Arabia to access its full range of products and enjoy exceptional customer service in Arabic. This initiative will offer local consumers a seamless shopping experience, expanding Apple's reach in one of the world's most dynamic markets.

But that's just the beginning! In 2026, Apple will commence the opening of several flagship retail stores across the kingdom. Among these, an iconic store is planned for Diriyah, a UNESCO World Heritage site renowned for its stunning architecture and historical significance. The announcement follows a clear commitment from Apple to deepen its connection with Saudi customers. In a statement, Tim Cook, Apple's CEO, expressed enthusiasm for the expansion, highlighting the company's dedication to supporting local entrepreneurs and innovators.

“Launching our online store and flagship locations demonstrates our commitment to Saudi Arabia,” said Cook. “We look forward to fostering creativity and providing the tools to help local communities thrive."

Apple's retail expansion is part of a broader strategy to boost its footprint in the region. The company has already established the first Apple Developer Academy in Riyadh, opened in 2021, in partnership with local educational institutions and the government. This unique academy focuses on coding, app development, and entrepreneurship, particularly for women, and has successfully trained nearly 2,000 students who are now developing and publishing applications for both Saudi and international markets.

Continuing its educational mission, Apple recently launched the coed Apple Foundation Program, aimed at advancing coding and app development skills among students in the country. With a focus on gaming, this course represents a step forward in building a skilled workforce to support Saudi Arabia's burgeoning tech ecosystem, a vital component of the country's Vision 2030 initiative, which seeks to diversify its economy.

As the app economy in Saudi Arabia gains momentum—developers' earnings have skyrocketed by over 1,750% since 2019—Apple stands at the forefront of this digital transformation. By investing over 10 billion SAR in the nation over the past five years, Apple is not only creating jobs but is also providing critical technological resources to local artists, entrepreneurs, and small business owners.

In terms of technological integration, Apple continues to enhance its services in the kingdom. Riyadh recently joined more than 250 cities globally where residents can utilize Apple Pay for public transit. As the first city in the Middle East to implement this payment system with Express Mode, it allows passengers to pay for metro and bus rides securely and conveniently simply by holding their iPhone or Apple Watch near a reader.

In summary, Apple's commitment to Saudi Arabia represents more than just a retail venture; it is a strategic investment in the country’s future, aiming to empower local talent and stimulate economic growth as part of a broader digital revolution. Get ready, Saudi Arabia—Apple is coming and it's going to be a game changer!