Glicked Weekend: A Dual-Feature Celebration

As the release date approaches, movie theaters across the United States are gearing up for a spectacular cinematic experience this Friday with the highly anticipated launch of *Wicked*. In a clever marketing twist, they are also catering to *Gladiator II* fans, creating a dual-feature celebration that promises to be an unforgettable event.

Anticipation Builds

Scheduled for a simultaneous release on November 22, these two films couldn’t be more different—a whimsical retelling of the classic *Wizard of Oz* and a thrilling delve into ancient Rome's brutal history. However, after the blockbuster success of this year’s *Barbenheimer* phenomenon—where *Barbie* and *Oppenheimer* made waves at the box office with a combined total of $966 million—cinemas are once again looking to create an experience that encourages audiences to engage and enjoy.

Themed Parties and Events

At Alamo Drafthouse, audiences can immerse themselves in themed parties celebrating *Wicked*. Attendees will be greeted with a variety of interactive props, including green-tinted glasses reminiscent of Elphaba's iconic look, pink bubbles, and Shiz University notebooks. The festivities will extend to a curated menu filled with *Wicked*-themed food and beverage selections, along with merchandise. What sets this celebration apart? Patrons are explicitly encouraged to dance and sing during the show—an unusual perk that Alamo Drafthouse has embraced for this special occasion.

Emerald City Parties

The chain is also introducing Emerald City pre- and post-screening parties that offer a lively atmosphere without disrupting the film experience. “Our aim is to enhance every aspect of moviegoing,” explains Chaya Rosenthal, the cinema's chief marketing officer.

Theater Chain Collaborations

Other theater chains, such as B&B Theatres, are joining the creative fray by rolling out themed decor for both films. Expect the theaters to be adorned with pink and green carpets, and staff members donning costumes as Glinda and Elphaba. Picture-worthy backdrops will be set up for fans eager to capture their *Wicked* moments on social media. Meanwhile, for *Gladiator II*, the excitement includes helmet-themed popcorn buckets and drink specials that match the film's intense vibe.

Box Office Potential

Prominent industry figures are already comparing this duo's box office potential to *Barbenheimer*. “Although ‘Glicked’ may not have the same ring, there are plenty of similarities,” notes Jordan Hohman of Phoenix Theatres. This theatrical event involves not just watching films, but participating in a vibrant community experience that creates memories.

Presales and Concessions

With *Wicked* achieving unprecedented presales at Phoenix Theatres, special themed concessions, including illuminated popcorn tins, are set to be a hit. “This pairing represents a perfect storm to draw audiences back,” remarks Mike Bowers from Harkins Theatres, noting that they focus on creating engaging experiences since their inception in 1933.

Community Engagement

As we emerge from pandemic-era isolation, theaters are emphasizing community and engagement—offering spaces for fans to mingle before and after the films over specialty cocktails and themed drinks. It's more than just watching a movie; it’s about creating a feeling of belonging.

Creating Urgency

The relentless stream of streaming services at home means theaters must go above and beyond to lure audiences. Special themed events and Instagrammable moments create a sense of urgency that encourages viewers to experience these films on the big screen. Rosenthal encapsulates this with a poignant reminder, “We absolutely feel people are craving connections and shared experiences; it enhances the moviegoing journey.”

Get Ready for Glicked Weekend!

As excitement builds for *Wicked* and *Gladiator II*, be ready to grab your tickets—because *Glicked* weekend is set to be a monumental showcase of Hollywood magic that you won’t want to miss!