In a candid discussion about the future of video game performance, Ashly Burch, the voice of Aloy in the hit game "Horizon Zero Dawn," shared her thoughts on the growing influence of artificial intelligence in the industry. Following a recent tech demo demonstration by Guerilla Games, Burch expressed her unease regarding the implications of AI technology on the art of gaming.

Burch clarified that the tech demo did not utilize her performance data, including her face or voice, noting that Guerilla retains ownership of her iconic character, Aloy. However, her worries extend far beyond her personal connections with the franchise. "I feel worried not about Guerilla or my own career, but about the broader implications for the art form itself: game performance as an art," she emphasized.

As a member of SAG-AFTRA, Burch highlighted that the union is currently on strike against video game companies due to concerns about AI. "We're advocating for protections to ensure that our voices and performances cannot be replicated without consent," she explained. The union is demanding fair compensation and transparency from companies aiming to use AI-generated versions of actors.

"What if a video emerges that uses someone’s performance without their knowledge?" Burch pondered. "The thought of losing our rights and protections is heartbreaking." She believes that the introduction of AI in gaming could undermine the unique artistry and emotional depth that human actors bring to their roles.

Burch's heartfelt message resonates deeply with fans and fellow actors alike, as she encourages the gaming community to value the art of performance. "I want future generations of actors to thrive," she stated passionately. "We need to fight for a future where incredible game performances continue to flourish."

As the gaming industry evolves with technology, Burch's concerns remind us that the human touch in storytelling is undeniably irreplaceable. What does this mean for the future of gaming and the artists who bring these characters to life? Only time will tell, but for now, the battle for performers' rights rages on.