Audio-Technica is a legendary name in the world of high-fidelity audio, well-established for its top-of-the-line turntables, premium phono cartridges, and exceptional headphones. However, the brand has also carved out a niche in the wireless earbuds market, offering a range of options for every budget and sound preference.

As we move into the latter part of 2025, Audio-Technica presents a selection of wireless earbuds, including their premium noise-canceling ATH-TWX9 priced at $299 and more affordable options like the ATH-CKS30TW+ for $99. The latest entrant, the ATH-CKS50TW2, retails for $149 and sits comfortably in the middle of their lineup, boasting impressive audio performance, long-lasting battery life, and advanced noise cancellation features.

What Sets the ATH-CKS50TW2 Apart?

The standout feature of the ATH-CKS50TW2 is their innovative "Magnetic Switch" technology. This ingenious design incorporates magnets that enable the earbuds to snap together, which not only keeps them secure but also turns them off when not in use. This means no more worrying about battery drain when you leave them out of their charging case — a relief for users who often forget their cases at home or in the car.

This magnetic functionality not only enhances convenience but also reduces the chance of losing an earbud when they’re magnetically held together. For anyone frustrated with misplacing AirPods, this could be a game changer.

High-End Features Packed into a Mid-Range Product

Despite their mid-range price tag, the ATH-CKS50TW2 earbuds come equipped with several high-end features that make them a formidable competitor in the wireless audio space. They offer active noise cancellation and transparency modes, enhancing your listening experience, although users should manage expectations as they may not compete with the top-tier ANC options currently available.

Other notable features include low-latency and talk-through modes for seamless interaction with the surrounding environment. Plus, with a user-friendly companion app, you can customize the audio EQ settings to match your preferences, ensuring an optimal listening experience.

With an IP55 water-resistance rating, these earbuds are built for workouts and outdoor activities. They also support Bluetooth multipoint connectivity, allowing you to switch effortlessly between devices like smartphones and laptops.

Battery Life That Leaves AirPods in the Dust

Battery performance is critical for wireless earbuds, and the ATH-CKS50TW2 does not disappoint. Each earbud offers approximately 25 hours of playback time with ANC off, or 15 hours with ANC engaged. The included charging case provides an additional 40 hours of battery life (or 25 hours with ANC on), vastly outmatching Apple's AirPods Pro 2, which provide about 5 hours under similar conditions.

Get Yours Today!

The Audio-Technica ATH-CKS50TW2 is available now for $149 directly from Audio-Technica's website, with third-party retailers like Target expected to stock them soon. Choose from two elegant finishes, black or beige, to suit your style.

In a nutshell, Audio-Technica has not only addressed limitations found in popular competitors like AirPods but has also packed their earbuds with innovative technology and features that truly elevate the user experience. Don’t miss out on these must-have earbuds for every audio enthusiast!