Cigar Culture Takes Center Stage in Hong Kong

In an exciting turn of events for cigar aficionados, Bertie HK has been crowned the best cigar lounge in Asia at the prestigious 2024 Cigar Trophy Awards. Now, this top-rated lounge is set to make history by hosting the very first qualifier for the Cigar Smoking World Championship (CSWC) in Hong Kong.

Surprising as it may seem, the vibrant metropolis of Hong Kong has remained absent from the cigar competition scene until now. However, Marko Bilic, the founder of CSWC, views this development as a significant leap into Asia. He declared, "Bringing CSWC to Hong Kong is not just an expansion—it's a bold statement of appreciation for the city’s elegance and cultural richness. The team at Bertie is perfectly positioned to spearhead this initiative."

The masterminds behind Bertie, including Eric Piras, Agnes Caer Piras, and Antoine Riberet, have gone beyond merely establishing a lounge; they've crafted a haven for cigar lovers— a space where passion, sophistication, and authenticity thrive.

A Thrilling Opportunity for Cigar Enthusiasts

The excitement is palpable among the Bertie team. They remarked, "From day one, our focus has been on celebrating cigar culture. We host regular tastings and pairing events to help our guests discover new brands and experiences. Being recognized as the ‘Best Cigar Lounge in Asia’ has only fueled our commitment to showcasing Hong Kong on the global cigar map."

Mark your calendars! The inaugural Hong Kong qualifier is set for July 2, promising to be an exhilarating event for both seasoned smokers and newcomers alike. Get ready to light up!