BMF Takes a Giant Leap in the Asia Pacific

In an exciting development for the creative marketing scene, BMF has unveiled its inaugural office in Hong Kong, marking a significant step in its quest for expansion in the Asia Pacific region. This strategic move aims to double the agency's net revenue by 2025 and strengthen its collaborations with industry giants such as Marriott International, Rosewood Hotels & Resorts, and Japan Airlines.

Meet the New Leader: Winkie Wong

At the helm of this new office is Winkie Wong, a highly respected figure in luxury marketing with extensive regional expertise. Wong's impressive resume features roles like global vice president of Brand & Creative at DFS Group, a subsidiary of luxury conglomerate LVMH, and brand leader for Marriott International's premium brands in the Asia Pacific.

A Game-Changing Decision: Why Hong Kong?

When questioned about this pivotal choice, BMF's executives highlighted Hong Kong's exceptional talent pool and strategic advantages. Wong emphasized that the city is a melting pot of skilled professionals who specialize in luxury, hospitality, and marketing—key areas essential to BMF's mission.

Hong Kong's unique position as a gateway to mainland China further enhances its appeal, offering remarkable access to both regional and international markets. Wong noted, "Even amid growing competitors like Singapore and the Greater Bay Area, Hong Kong stands out due to its unparalleled combination of global perspective and creative energy. This backdrop makes it the ideal launchpad for our ambitious growth plans in Asia."

A Bright Future Ahead Despite Challenges

While Hong Kong's luxury industry has navigated through turbulent times, including social unrest and a global pandemic, BMF sees countless opportunities on the horizon. CEO Bruce Starr expressed confidence in the city’s potential, citing its shared time zone and reduced travel times as vital for enhanced collaboration.

Wong added, "With luxury events like Art Basel witnessing a remarkable comeback, consumer enthusiasm is clearly intact. Our expertise in hospitality and travel positions us perfectly to tap into the rebound of both inbound and outbound travel from Hong Kong, ensuring we are ready for the next wave of luxury."

Comprehensive Services to Support Key Clients

The Hong Kong team will offer BMF's extensive range of integrated services such as strategy development, digital solutions, experiential marketing, public relations, and social media. Meanwhile, the London office will continue to serve as the global operations hub, guaranteeing seamless synergy between BMF's U.S. headquarters and its burgeoning APAC venture.

Building a World-Class Team in Hong Kong

With a track record of 15 years spearheading impactful campaigns across the region, including exciting projects like the Rosewood Hong Kong Fried Chicken Gala, BMF is actively seeking talented individuals to fill key positions in its Hong Kong office to accommodate its expanding client list.

Winkie Wong expressed her enthusiasm about establishing this new chapter at BMF, stating, "I am excited to build a dynamic, world-class team in Hong Kong. BMF’s collaborative culture and global network resonate strongly, illustrating the essence of genuine teamwork that drives our success."