Exciting Development for Sports Fans

In an exciting development for sports fans, Boston has officially announced the name of its National Women's Soccer League (NWSL) expansion team as BOS Nation Football Club. The reveal was made on Tuesday, marking a significant step towards the team’s debut season in 2026.

A Name and Colors with Meaning

The name "BOS Nation," pronounced "boss nation," cleverly reflects the pride of being a Bostonian. The club will don a primary color of "Championship Green," a powerful homage to the city’s resilience, particularly symbolized by the phrase "Boston Strong," which emerged as a rallying cry following the tragic Boston Marathon bombing in 2013. In addition to this primary hue, the team will feature an exciting palette of accent colors: Relentless Raspberry, Loyal Charcoal, Daring Pink, Rise Yellow, and Orange Press, reflecting the vibrant diversity of Boston's neighborhoods and community values.

Empowering Women in Sports

As part of its mission to empower women in sports, the club has attracted two high-profile Massachusetts natives—Olympic gold medalist Aly Raisman and filmmaker Elizabeth Banks—into its ownership group. Raisman expressed her enthusiasm, stating, “I grew up a Boston sports fan... It’s important for kids to see themselves in their role models, and I’m grateful to support the growth of women’s soccer in my hometown.” Meanwhile, Banks, known for her directing roles in popular projects like "Pitch Perfect 2," stated, “I am thrilled to join this female-led ownership group, each making remarkable impacts in Boston. Our vision for the stadium will leave a lasting legacy on future generations of women’s athletes and fans.”

A Bold Advertising Move

In a bold advertising move, BOS Nation has teamed up with the Boston-based agency Colossus to launch the "Too Many Balls" campaign, featuring cameos from iconic male Boston athletes such as Tom Brady and David Pastrnak, humorously declaring that the city has "too many balls" to focus on just one sport.

Revamped White Stadium

The team intends to play at the revamped White Stadium, located in the Jamaica Plain/Roxbury neighborhood. A grand launch ceremony is set to take place at Dick's House of Sport in downtown Boston, with VIP guests including Raisman, Boston Mayor Michelle Wu, and former USWNT star Sam Mewis expected to attend.

A Promising Future

As the NWSL prepares for its expansion, the BOS Nation Football Club promises to be a cornerstone in empowering women athletes and enhancing the rich sports culture of Boston. Stay tuned as this thrilling chapter in women’s soccer unfolds!