Introduction

In a remarkable blend of cultures and creativity, Edwina Klünder, a marketing communications consultant, juggles her professional life between New Bedford, Massachusetts, and Hong Kong, thousands of miles apart. This unique arrangement not only enriches her career but also brings fresh perspectives to the local art scene in New Bedford.

Cultural Ties

Describing the parallelism between both cities, Klünder notes, “Hong Kong and New Bedford share a rich maritime heritage that embraces local traditions and a diverse tapestry of cultures.” However, she observes that New Bedford's support for its emerging artists far exceeds that of Hong Kong, despite the latter's larger population and cultural prominence.

Professional Background

With over 20 years in the marketing field, Klünder heads KLÜNDER Communications and has collaborated with prominent institutions, including Art Basel Hong Kong and the Asian Art Museum in San Francisco. Her extensive experience covers various industries such as hospitality, food, and real estate, allowing her to cultivate a versatile skill set in brand development and communication.

Connection to New Bedford Arts

Klünder first connected with the New Bedford arts scene in 2023 through the Massachusetts Design Art and Technology Institute (DATMA), which champions accessible contemporary art for the public. “In Hong Kong, fantastic public art is a rarity. DATMA’s mission resonated with my deep-seated appreciation for art and community spaces,” she explained, crediting her father, a former museum director in Germany, for instilling this passion.

Impact and Initiatives

Even as she prepares for a move back to Hong Kong in August 2024, Klünder remains an integral part of DATMA's initiatives, including a series of public art installations and multicultural events aimed at revitalizing the local culture. “I passionately promote local artists and their work, collaborating on art installations and festivals that showcase New Bedford's vibrant creativity,” she remarked.

The Power of Digital Connectivity

Klünder’s operations from Hong Kong highlight the power of digital connectivity. Her agile approach to remote work allows her to coordinate with clients across time zones seamlessly. “Adaptability is key; a strong team dynamic and genuine passion for one’s work lead to success,” she emphasized.

Inspiration for Others

As an owner of a minority- and female-run consultancy, Klünder inspires aspiring entrepreneurs with her story, advocating for a proactive stance in pursuing global opportunities. “Living in different cities has broadened my outlook and reinforced the importance of diversity in our professional pursuits,” she stated.

Future of Remote Work

In a time when remote work is booming—with a recent poll indicating that 35% of organizations globally support remote work arrangements—Klünder exemplifies the future of flexible careers. This model allows professionals like her to maintain a robust connection to their communities while enjoying the freedom to travel and explore.

Engagement with Local Scene

While she acknowledges the feeling of FOMO (fear of missing out) from not being physically present in New Bedford, Klünder's commitment to relationship-building ensures she is well-informed and engaged with the local art scene. “You get out what you put in, and my relationships here are a testament to that,” she said.

Looking Ahead

As she looks ahead, Klünder envisions a future where her dual city life aids both Hong Kong clients and organizations in the U.S. “No matter where I am, I will continue to leverage my expertise to make a meaningful impact in the communities I love,” she affirmed enthusiastically.

Conclusion

With her ambitious spirit and a wealth of knowledge to share, Edwina Klünder not only navigates the intricacies of working across continents but also supports the artists and cultures that make places like New Bedford and Hong Kong so uniquely vibrant. The future of virtual work is indeed bright, and Klünder is paving the way for others to follow.