Sport

Bruins CEO Charlie Jacobs Guarantees Playoff Return Next Season

2025-04-23

Author: Jessica Wong

In a bold statement that will captivate Boston sports fans, Bruins CEO Charlie Jacobs proclaimed that his team will make a comeback to the playoffs next season, despite a dismal last-place finish this year.

Jacobs expressed confidence about the future, saying, "If we can keep our key players healthy and make strategic additions this summer, I believe we'll have a playoff-caliber team ready to compete for meaningful hockey come 2026." His optimism comes as the Bruins ended the season with just 76 points, marking their lowest standing percentage in 18 seasons.

This tumultuous season saw the team firing head coach Jim Montgomery early on and trading away beloved veterans like captain Brad Marchand, Charlie Coyle, and defenseman Brandon Carlo. Team president Cam Neely didn't hold back, stating, "We fell way short and it’s disappointing. Our fan base has stood by us for over a century, and they deserve better. This setback gives us a chance to regroup and rebuild."

General Manager Don Sweeney is already outlining a roadmap to recovery. His first priority? Boosting the team's offensive output, particularly on the wings. "Our scoring potential has to be improved this offseason," Sweeney said, referencing the team's struggle to score—ranking 28th in the NHL despite star player David Pastrnak’s impressive 43-goal tally.

Beyond offense, Sweeney emphasized restoring the Bruins' core identity—a solid defensive unit supported by reliable goaltending. This season, goaltenders Jeremy Swayman and Joonas Korpisalo fell short of expectations, with each recording negative stats in goals saved above expected.

Health is another crucial factor; key defenders Charlie McAvoy and Hampus Lindholm both faced significant injuries during the season, impacting the team's overall performance.

As the Bruins work on their recovery strategy, they also face a key decision: finding the right head coach. Interim coach Joe Sacco led the team with a record of 25-30-7 after taking over. Sweeney confirmed Sacco is in the running for the permanent position but emphasized that a thorough coaching search is underway. Sacco's previous experience includes a stint with the Avalanche, where he was a finalist for Coach of the Year.

Compounding the uncertainty is Sweeney’s own situation, as he enters the final year of his contract. Neely acknowledged he's still considering whether to extend Sweeney, stating, "I've largely felt he has done a good job here, but I'm contemplating the best next steps."

With high stakes and strategic decisions ahead, Boston Bruins fans can only hope that these changes will ignite a resurgence next season.