In an exciting development for both sports and community engagement, Coca-Cola has officially become a Founding Partner of the newly established Kai Tak Sports Park (KTSP) in Hong Kong. This partnership marks a significant commitment to enhancing the visitor experience with a diverse range of refreshing beverages.

Coca-Cola's full portfolio, which includes popular sparkling drinks like Coca-Cola, Sprite, and Fanta, as well as bottled water, sports drinks, and an array of teas, will be made available at KTSP. This extensive selection promises to cater to the diverse tastes of visitors attending world-class sporting events, cultural festivities, and entertainment activities.

John Sharkey, CEO of Kai Tak Sports Park, expressed enthusiasm about the partnership, noting, “We are thrilled to welcome Coca-Cola as a founding partner. This collaboration reinforces our vision of creating an iconic venue that unites people globally through exhilarating experiences.” Sharkey highlighted how KTSP aims to become a cornerstone of the local community while embracing sustainability.

Coca-Cola is set to enhance accessibility by installing hundreds of coolers, fountain stations, and vending machines throughout the park. Attendees will find beverages conveniently positioned at various points, including the main stadium and event spaces, ensuring they stay refreshed during performances and sporting events.

The Coca-Cola brand will be prominently featured throughout KTSP, with signage and branding from the main gates to digital displays. This integration not only enhances brand visibility but also enriches the atmosphere of the park.

Moreover, Coca-Cola's partnership includes exclusive activation rights and access to designated hospitality areas, further embedding the brand into the visitor experience at the park.

Karlijn in ‘t Veld, the vice president of franchise operations for Hong Kong, Taiwan, Macau, and Mongolia, emphasized the significance of the park in the region’s event landscape: “Kai Tak Sports Park is poised to become a landmark for sports and entertainment in Hong Kong. We’re honored to contribute our brands to this exceptional venue and create unforgettable moments for millions.”

Additionally, Coca-Cola has reinforced its dedication to the community by extending its long-standing partnership with HK China Rugby as the exclusive non-alcoholic beverage supplier for the upcoming Hong Kong Sevens, expected to take place at KTSP from March 28 to 30, 2024. This commitment to sports and community outreach exemplifies Coca-Cola’s strategy to deliver refreshing experiences while promoting sustainability and community empowerment.

As the race heats up to make Hong Kong “Asia’s Events Capital,” Coca-Cola is poised to play a vital role in not just quenching thirsts but also amplifying the vibrancy of the city’s sports and entertainment scene. This partnership promises a future filled with exceptional experiences and delights for sports fans and families alike. Don’t miss out—stay tuned for the exciting events at Kai Tak Sports Park!