Bacha Coffee, the celebrated Moroccan coffee brand, is taking its dedication to exceptional coffee to new heights with the grand opening of a stunning new travel retail boutique at Hong Kong International Airport. This new location, expanding from their popular outlet in the IFC Mall, promises to be a haven for travelers ready to savor premium coffee before their flights.

Spanning an impressive 438 square feet in Terminal 1 East Hall, the boutique is designed as a vibrant stop for coffee enthusiasts. Travelers will be delighted to find a vast selection of high-quality coffees and unique coffee-related gifts, making it perfect for last-minute shopping or an indulgent treat before takeoff.

Taha Bouqdib, President & CEO of V3 Gourmet, emphasized the significance of this expansion in a statement: “As the world reopens, our strategy is increasingly focused on enhancing travel retail experiences for our customers. This new outlet perfectly aligns with our vision of creating seamless interactions between physical and digital shopping experiences around the globe.”

The new boutique is a celebration of Bacha Coffee’s rich heritage, which dates back to 1910 in Marrakech, where it first captivated guests in opulent coffee rooms. This location pays homage to that legacy with an enchanting design featuring striking black-and-white checkered marble flooring, luxurious saffron porticos, and intricate zellige mosaics that resonate with Moroccan artistry.

At the boutique, visitors can explore an extensive assortment of premium coffees sourced from 35 countries. With choices like Single Origin, Fine Blended, and Naturally CO2 Decaffeinated beans, there’s something for every palate. Guests can also indulge in Bacha Coffee's renowned signature products, including beautifully packaged single-serve Coffee Bag Gift Boxes and personalized hampers – perfect for gifting or enjoying oneself.

For the traveler on the go, the boutique doesn’t disappoint. With over 200 varieties of coffee available for takeaway, customers can enjoy their favorite brew hot or iced, enhanced by Chantilly cream and raw sugar, all served with an eco-friendly reusable glass straw. Pair your beverage with a selection of freshly baked croissants and handmade pastries to elevate your travel experience.

Bacha Coffee’s new location at Hong Kong International Airport not only enriches the coffee culture at one of the world’s busiest airports but also offers a unique opportunity for travelers to savor a taste of Morocco on their journeys. Hurry and visit – you might just find your new favorite blend before you board!