Yeti is synonymous with rugged hard coolers, perfect for adventures in the great outdoors, whether you’re camping, fishing, or just grilling in the backyard. But while the brand is rooted in outdoor gear, its latest product line is set to take a different direction that might just change the game.

Introducing the new Rambler Bowls, a stylish and versatile addition to Yeti's trademark drinkware collection. These vacuum-insulated, stainless steel bowls come in various sizes and heights, catering not only to outdoor enthusiasts but also everyday food lovers.

As Hannah Mara, Yeti's head of food and beverage, reveals, this innovation has been a long time in the making. "We consistently track our top search terms and food always ranks at the top," she shares. This led to the realization: Yeti fans want more than just coolers— they want quality cookware.

At first glance, bowls may seem a departure from Yeti’s traditional offerings, but Mara assures us it’s all about what she calls 'thermal performance.' These bowls are designed to keep your food at the perfect temperature, whether it’s piping hot or refreshingly cold.

"Just think of never having soupy ice cream again, or how great it’ll be for busy parents who can come back to perfectly preserved meals," Mara emphasizes. Essentially, they’ve created mini coolers for food.

With the launch, the Rambler Bowls will feature two heights—standard and low—each available in three different sizes. This variety reflects Yeti’s commitment to meeting the diverse needs of its global fanbase and embracing the wide world of culinary possibilities.

Mara envisions that just as customers creatively use Yeti’s Rambler Beverage Bucket for everything from cocktails to sous-vide steak cooking, the bowls will spark similar culinary adventures.

And while they may not revolutionize daily cooking, Mara believes they will achieve one significant feat: "No more using the dog bowl for ice cream!" This product could redefine how we enjoy food, one bowl at a time.