Exciting News: CREEK & RIVER and Bandai Namco Launch Innovative Mobile Gaming Joint Venture!

In a groundbreaking move for the gaming industry, CREEK & RIVER has teamed up with the iconic Bandai Namco Entertainment to form URS Games, a mobile games-focused development studio based in the vibrant city of Tokyo, Japan. Scheduled to kick off operations on April 1, 2025, this joint venture aims to revolutionize how mobile games are produced and enjoyed worldwide.

URS Games plans to harness the extensive expertise of CREEK & RIVER alongside Bandai Namco’s formidable strengths in intellectual property development, game production, and marketing. Together, they will strive to create high-quality content tailored to appeal to a diverse audience.

Katsuhito Aoki, president and representative director of CREEK & RIVER, expressed enthusiasm about the collaboration: “We are thrilled to establish URS Games with our esteemed partner, Bandai Namco Entertainment Inc. Our goal is to ensure the success of this venture right from the start. As our company name implies, we aspire to develop content that garners love not only in Japan but across the globe, supported by our superior character expression, advanced network technology, and a wealth of management experience.”

This joint venture signifies a massive step forward in mobile gaming development. With Bandai Namco’s rich catalog of beloved characters and franchises, including iconic titles from the "Tekken" and "Dragon Ball" series, fans can eagerly anticipate innovative gaming experiences that blend these established universes with fresh, engaging gameplay.

As the mobile gaming market continues to expand rapidly, URS Games is set to position itself at the forefront of this exciting industry, promising to deliver games that captivate and resonate with players around the world. Keep your eyes peeled for the first announcements from URS Games, as they aim to redefine mobile entertainment for millions!