HONG KONG, Nov. 29, 2024 — DETERMINANT, the innovative men’s shirt brand, proudly unveils its groundbreaking “Built for Living” campaign aimed at empowering Hong Kong's professionals to thrive in both their careers and personal lives. The campaign showcases a variety of functional products and exclusive partnerships, setting the stage for a more vibrant and balanced lifestyle.

Recognizing that a harmonious balance between work and leisure fuels creativity and satisfaction, DETERMINANT has teamed up with several local brands, including Handsome Factory, Payme, Pirata Group, Preface, The Coffee Academics, and The Point. Together, they encourage professionals to pursue both their passions and pastimes, fostering an environment where creativity flourishes and individuals can excel.

DETERMINANT has poured years of research and development into crafting shirts that truly embody the spirit of being “Built for Living.” These shirts are engineered for fit, functionality, and quality, making them adaptable for any occasion—whether at the office or enjoying some downtime.

Some standout features of DETERMINANT's dress shirts include: - **DP3.5 Wrinkle-Free Technology**: Made from 100% premium cotton, these shirts maintain a crisp, fresh look straight from the wash. - **VISDRY™ Technology**: Effectively conceals sweat stains, ensuring that professionals stay polished throughout their busy day. - **61 Size System**: Offers a fit that feels custom-made, available right off the rack.

These advanced technologies address common issues faced by professionals, allowing them to transition seamlessly from work to social engagements confidently.

The “Built for Living” campaign extends beyond high-quality apparel. DETERMINANT is collaborating with local businesses to provide exciting product collaborations, workshops, and exclusive perks that bolster community ties and encourage local professionals to thrive in all aspects of life. This collaborative effort promotes a dynamic lifestyle in Hong Kong, where innovation and cooperation emerge.

In addition to the campaign, DETERMINANT is committed to sustainability and quality, utilizing environmentally-friendly processes and materials. This dedication resonates deeply with modern consumers who prioritize ethical choices.

For those eager to explore the collection, DETERMINANT's products are available both online and at various physical locations across Hong Kong: **Online** Visit: [shop.detshirts.com](https://shop.detshirts.com) **Physical Stores** - Airside, Kai Tak: G006, 2 Concorde Road, San Po Kong - LAB Concept, Admiralty: B02, Queensway Plaza - MOKO, Mong Kok: 166, 1/F, 193 Prince Edward Road West - New Town Plaza, Sha Tin: 413A, 4/F - Olympian City, Tai Kok Tsui: UG10B, UG/F - SOGO, Causeway Bay: 5-20D, 5/F, 555 Hennessy Road - Telford Plaza, Kowloon Bay: G5, G/F - The LOHAS, Tseung Kwan O: 348A, 3/F - Tsuen Wan Plaza: 213, 2/F

DETERMINANT is not just a shirt brand; it is an ally for professionals aiming to confidently showcase their style and aspirations. By continually innovating and addressing the needs of the modern workforce, DETERMINANT aims to redefine what it means to wear quality clothing while contributing to a flourishing society.

Stay tuned for more transformative initiatives from DETERMINANT, where the motto "Built for Living" goes beyond fashion—it becomes a lifestyle.