A Retail Revolution in Shirt-Making

Hong Kong's renowned menswear brand, Determinant, has just opened the doors to its completely revamped flagship store at Lab Concept in Queensway Plaza. This isn't just any shopping trip; it’s an immersive experience that delves deep into the refined art of shirt-making.

Explore the Craftsmanship Like Never Before

From the moment you step inside, the redesigned space invites customers on an interactive journey. The entrance features a captivating magnifying glass window display that highlights five key components vital to a shirt’s fabric and construction. But that's just the beginning—customers can use a QR code to access a 3D virtual tour that reveals the intricate process behind creating each piece.

Touch, Compare, and Discover!

Inside the store, the Premium Cotton Experience Zone beckons visitors to feel and compare the different fabrics across Determinant’s exclusive shirt collection. Additionally, a captivating panel titled 'Anatomy of the Perfect Fit' breaks down nine crucial elements that enhance comfort, fit, and construction, ensuring that customers not only shop but also learn.

An Ambitious Future Awaits

General Manager Clement Chan expressed that this grand relaunch aligns with the brand's ambitious expansion strategy throughout Hong Kong and beyond. "At Determinant, our name embodies our commitment to providing the finest quality products," Chan remarked. "We focus on delivering affordable, high-quality, and ethically produced shirts that meet customer demands." And there’s more: the company plans to launch a new store in Singapore later this year!

The Birth of a Modern Classic

Founded in 2020, Determinant has quickly made a name for itself with its minimalist and functional designs. Their unique technologies create breathable, wrinkle-free, anti-odour, and antibacterial shirts that guarantee both style and comfort. With this flagship store in Hong Kong, Determinant is set to redefine menswear shopping—one shirt at a time!