Introduction to HK City Sightseeing

In a bold move to enhance the tourism landscape of Hong Kong, Citybus has proudly launched its new brand, ‘HK City Sightseeing.’ This venture aligns seamlessly with the Hong Kong Government’s strategy to revitalize the tourism sector and stimulate economic growth, especially in light of the recent surge in travel.

Experience Hong Kong on an Open-Top Bus

At the heart of this initiative is the open-top bus service, designed to provide an immersive and vibrant experience of Hong Kong’s rich cultural offerings. The newly introduced buses are not just modes of transportation; they are a canvas showcasing the essence of the city. With a striking new logo and lively design created by celebrated local illustrator Don Mak, these buses embody both traditional and contemporary Hong Kong aesthetics, featuring illustrations of landmark attractions.

Comfort and Technology on Board

Citybus has gone the extra mile to ensure that every ride is a memorable adventure. The revamped buses are equipped with panoramic glass sunroofs, sliding windows for fresh air, plush new seating arrangements, and state-of-the-art technology designed to enhance comfort and efficiency year-round.

The HK Sightseeing Mobile App

In conjunction with this launch, the ‘HK Sightseeing’ mobile app has made its debut, promising an extraordinary way for visitors to navigate the city. This comprehensive app allows tourists to plan their itineraries, purchase the all-inclusive Citybus+ Sightseeing Pass, and access a wealth of information about Hong Kong. The app stands out with its real-time multilingual commentary, giving users insights into attractions, presenting curated recommendations, and offering links to essential destinations. Moreover, it features special discounts from a variety of partners in tourism, retail, hospitality, and food and beverage sectors, making it a must-have companion for every traveler.

Citybus+ Sightseeing Pass

The introduction of the ‘Citybus+’ sightseeing passes is another highlight, allowing unlimited rides on the bus network, including the exclusive hop-on-hop-off open-top buses. With departures scheduled every 8 minutes, tourists can conveniently access major attractions, retail hotspots, and experience Hong Kong's delectable food scene.

Launch Ceremony Highlights

The launch ceremony for ‘HK City Sightseeing’ took place on the picturesque Tsim Sha Tsui promenade, attended by prominent figures such as Mr. Kevin Yeung Yun-hung, Secretary for Culture, Sports, and Tourism, and Hon. You Pak-leung, a member of the Legislative Council for Tourism. This event marked a significant step towards enhancing the overall travel experience in Hong Kong.

Vision of Citybus’ Managing Director

Richard Hall, the Managing Director of Citybus, stated that this new tourism brand aims to act as a "super connector" for every visitor, ensuring that each journey across Hong Kong intertwines all aspects of a tourist's experience. He emphasized that extensive research and collaboration with various sectors have been pivotal in establishing a service that connects all major tourist destinations while fostering partnerships across tourism, hospitality, and retail.

Conclusion: A New Era for Tourism in Hong Kong

As Hong Kong continues to thrive as a premier travel destination, the launch of ‘HK City Sightseeing’ is poised to make waves, offering tourists an unforgettable way to explore the beauty, culture, and vibrancy of this fascinating city. Don't miss your chance to embark on an adventure filled with sights, stories, and surprises!