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Doritos Unveils Groundbreaking Restaurant Inside Los Angeles' Crypto.com Arena

2024-10-14

Author: Yan

Doritos After Dark™: A Culinary Revolution

A culinary revolution has arrived at Los Angeles' Crypto.com Arena, as Doritos debuts its first-ever restaurant, "Doritos After Dark™," tailored specifically for event attendees craving unique taste experiences.

Innovative Menu Offerings

This innovative restaurant concept was designed with the adventurous eater in mind, promising to take fans on a flavorful journey through globally inspired dishes that infuse the iconic Doritos chip into every aspect of the menu. Carolyn Braff, Vice President of Culinary Marketing at Frito-Lay, emphasized the company's commitment to pushing culinary boundaries. "We are enabling people to experience their favorite brands from Frito-Lay in delicious new ways," she said.

A New Dining Experience

The Doritos After Dark menu boasts an array of spicy appetizers, bold entrées, and delightful desserts, transforming traditional dining by integrating the beloved chip into unexpected dishes. According to Chef Wiley Bates, Culinary Senior Principal Scientist at Frito-Lay, this venture showcases the endless culinary possibilities that arise when chips step off the crunch and into gourmet recipes.

Eclectic Offerings

The restaurant features an eclectic assortment of offerings, from zesty margaritas and veggie dumplings to innovative ice cream creations and California rolls, all prepared with a distinctive Doritos twist. The expectation is high, as it caters to late-night food fans who are looking for something truly exceptional.

Access and Future Events

While the Doritos After Dark restaurant will only be accessible to ticket holders during scheduled events at the Crypto.com Arena, fans can look forward to a special opportunity on November 15, when the Doritos Night Market pop-up will open, bringing the unique flavors beyond the arena’s walls.

Excitement from Arena Management

Lee Zeidman, President of Crypto.com Arena, expressed excitement about hosting this pioneering dining experience. "As the premier sports and live entertainment venue in Los Angeles, we continue to deliver top-notch culinary experiences for our fans, and we can't wait for them to enjoy the unique cuisine that Doritos After Dark offers."

A Successful Concept Relaunch

This isn't the first time Doritos has made waves with this concept; they initially launched Doritos After Dark in 2022 through pop-up ghost kitchens in major cities, including New York and Los Angeles, tantalizing food lovers with previously unseen recipes.

Conclusion

Don't miss out on this culinary sensation—grab your tickets for the next event at Crypto.com Arena and dive into a revolutionary dining experience that redefines what it means to snack after dark!