Hong Kong is gearing up for its biggest celebration of Korean culture, Festive Korea 2024, happening this October and November! This year’s theme, "Jam Korea," draws inspiration from the Korean word ‘jaem,’ which means fun. With over 30 exciting events lined up, attendees will have countless opportunities to dive deep into the vibrant and eclectic world of Korean culture.

Kick Off the Festivities at PMQ

Kick off the festivities at PMQ on October 5 and 6 with Korea Square, an all-day marketplace bursting with pop-up stalls, interactive experiences, and thrilling game booths. Families can enjoy special activities, which include an EDM club designed for kids, the entertaining K-Quiz Golden Bell inspired by the popular variety show Star Golden Bell, and the quirky International Space-Out Competition to showcase creative talents and quirky skills.

Musical Highlights

Returning to the stage, the critically acclaimed Korean musical *Finding Mr. Destiny*, made famous by the 2010 film featuring superstar Gong Yoo, will perform at the Hong Kong City Hall from October 24 to 27. And for K-pop enthusiasts, don’t miss the K-Pop Community Festival 2024 at Kwai Tsing Theatre on November 2, where fans can enjoy spectacular performances and showcase their own dancing and singing talents.

Ending the Month on a High Note

Ending the month on a high note, join celebrated ballad artist Sung Si-kyung along with Hong Kong's very own Hins Cheung at the Open Air Music Extravaganza on November 29, hosted at AXA x Wonderland. This event strives to blend the best of classical music, K-pop, and Cantopop in a lively atmosphere.

More Exciting Events

The excitement doesn’t stop there! The renowned Hong Kong Convention and Exhibition Centre will unveil the Korean Ceramic Pavilion during Fine Art Asia 2024, featuring exquisite Korean ceramics like moon jars and celadon art pieces. Film buffs can look forward to a special Korean film showcase, while esports gamers can test their skills in the PUBG Mobile Tournament championships. Food lovers will also have their turn to shine in the K-Food MasterChef competition.

A Feast for the Senses

With a whirlwind of events catering to diverse interests—from arts and music to food and sports—the upcoming month promises a feast for the senses. Get ready for an unforgettable celebration as Hong Kong embraces the rich culture and vibrant spirit of South Korea! Don't miss out; mark your calendars and prepare to have the time of your life!