Introduction

Hong Kong is set to welcome a significant surge in visitors as the Chinese New Year Golden Week approaches, taking place from January 28 to February 4. The Culture, Sports and Tourism Bureau (CSTB) held a crucial meeting today, January 13, to coordinate preparations for this eight-day festival.

Meeting Details

This meeting, led by Miss Rosanna Law, Secretary for Culture, Sports and Tourism, included key representatives from various government departments such as the Hong Kong Police Force, Immigration Department, Hong Kong Customs, and the Transport Department. Additionally, major players from the tourism industry, including the Hong Kong Tourism Board and Travel Industry Council, participated to ensure a seamless experience for travelers.

Importance of the Festive Period

Miss Law emphasized the importance of this festive period for tourism in Hong Kong, stating, “Chinese New Year Golden Week is our peak travel season. We have planned an array of festive events in various districts to create a vibrant New Year ambiance. Thanks to the Central Government’s support to resume and expand the multiple-entry Individual Visit Scheme for Shenzhen residents, we are anticipating an impressive increase in visitor numbers during this time.”

Ongoing Preparations

As preparations continue, relevant parties will maintain close communication, coordinating efforts to ensure a successful celebration. The Chief Secretary for Administration will lead an interdepartmental working group that will report regularly on the situation heading into the festivities.

Cultural Heritage and Business Opportunities

In line with the city's rich cultural heritage, iconic attractions, bustling markets, and festive street events will draw local and international tourists alike. It’s a golden opportunity for businesses in Hong Kong to elevate their offerings, enhancing the visitor experience with innovative, high-quality services that encourage overnight stays.

Public Health Commitment

But that’s not all! Amidst the excitement, Hong Kong's commitment to public health remains strong. Recently, the Department of Health (DH) held its inaugural School Sharing cum Recognition Ceremony for the Whole School Health Programme (WSHP). This initiative aims to promote health within schools by implementing measures related to physical activity, healthy eating, mental health, and social well-being.

Positive Impact of Health Initiatives

The Director of Health, Dr. Ronald Lam, noted that international studies show such health-promoting initiatives positively impact students' health, including decreases in smoking and bullying, and improvements in physical activity and healthier eating habits. Over 700 schools have already joined this program, reflecting a significant engagement rate and commitment to fostering a healthier environment for students and educators alike.

Conclusion

With a blend of vibrant celebrations and a focus on health and well-being, Hong Kong is poised for a remarkable start to the lunar new year. Visitors can expect an unforgettable experience during this festive season, filled with traditions, culinary delights, and a welcoming atmosphere that embodies the spirit of Hong Kong. Don’t miss out—plan your visit now and be part of this extraordinary celebration!