Introduction of HK City Sightseeing

Hong Kong is stepping up its game in the tourism sector with the launch of ‘HK City Sightseeing,’ an ambitious initiative spearheaded by Citybus. This new brand is part of the Hong Kong Government’s strategy to revitalize tourism and stimulate economic growth following the disruptions of recent years.

Features of the New Sightseeing Bus

The highlight of this initiative is the introduction of a state-of-the-art open-top sightseeing bus that promises to deliver an unforgettable experience of Hong Kong’s vibrant culture and stunning landscapes. Designed by celebrated local illustrator Don Mak, the bus features a captivating new logo and a colorful exterior that beautifully combines traditional Chinese motifs with sleek modern designs representing iconic city landmarks.

Enhanced Comfort and Experience

The revamped buses are equipped with panoramic glass sunroofs, sliding windows, and advanced seating options that ensure a comfortable ride for tourists. With upgraded onboard technology, travelers can expect an enhanced and reliable experience year-round.

HK Sightseeing Mobile App

Complementing this launch is the brand-new ‘HK Sightseeing’ mobile app, a game-changer for visitors seeking to explore the city. This all-in-one platform not only allows users to plan their itineraries and purchase the Citybus+ Sightseeing Pass but also provides constant updates with real-time multilingual commentary. Users can dive deep into Hong Kong's stories, receive personalized recommendations for attractions, and enjoy special discounts from local partners in tourism, hospitality, retail, and food and beverage sectors.

Citybus+ Sightseeing Pass

The Citybus+ Sightseeing Pass is worth mentioning, as it offers unlimited rides across the bus network, including the exclusive hop-on-hop-off service, with buses leaving every 8 minutes to various key attractions and dining hotspots. This brings both convenience and affordability to the forefront for tourists wanting to experience the best of what Hong Kong has to offer.

Official Launch Event

The official launch of the ‘HK City Sightseeing’ took place at Tsim Sha Tsui promenade and was attended by key government figures, including Mr. Kevin Yeung Yun-hung, Secretary for Culture, Sports, and Tourism, and Hon. You Pak-leung, a Legislative Council Member. Their presence highlighted the significance of this initiative in reigniting Hong Kong's tourism sector.

Statements from Citybus Leadership

Richard Hall, managing director of Citybus, emphasized the potential of this new tourism brand to transform the visitor experience. He stated, “HK City Sightseeing will be the ‘super connector’ for every visitor in Hong Kong, facilitating seamless access to key attractions while forging robust partnerships across different sectors.”

Conclusion

With the government's focus on increasing tourist arrivals, particularly from mainland China, the timing of this launch couldn't be better. As the world begins to travel again, HK City Sightseeing is poised to entice visitors with an enticing array of experiences that celebrate the charm and dynamism of Hong Kong!

Call to Action

**Are you ready to explore Hong Kong like never before?** Don't miss out on this thrilling opportunity to discover the city through the eyes of local experts and storytellers all while enjoying unprecedented access to its most breathtaking sights!