Influencer Powerhouses: Meet the 50 Game-Changing Creators of 2023

In the digital age, a new crop of influencers is redefining fame and engagement. Here’s a closer look at some of the most influential personalities in the creator economy as we round up the top 50 game-changers driving social media in 2023.

Alix Earle (@AlixEarle)

At just 23, New Jersey's own Alix Earle has taken TikTok by storm, captivating millions with her authentic "Get Ready With Me" videos while studying at the University of Miami. Her charm lies in her relatable content about makeup, college life, and personal struggles. Expanding her brand, she now has a fruitful YouTube channel, a prominent Instagram following, and a podcast called "Hot Mess." Despite facing backlash for past mistakes, her impressive influence—dubbed "the Alix Earle effect"—keeps brands clamoring for partnerships. The biggest benefit of her creator journey? "Traveling and experiencing different cultures," she reveals.

Chase Hudson (@huddy)

Music sensation Chase Hudson, or Huddy, has amassed a staggering 47 million followers worldwide. Renowned for songs like "21st Century Vampire," he represents a fresh artistic voice for Gen Z and is set to headline the inaugural Creators A-List party in October. Hudson reflects, "I miss the friends from my childhood," but is grateful for his supportive circle, contributing to his impressive rise in the music industry.

Chiara Ferragni (@chiaraferragni)

Chiara Ferragni made history in 2015 as the first blogger featured on a Vogue cover. A business mogul with partnerships including Gucci and Nespresso, she has faced her share of controversies, including a hefty fine for misleading advertising. Nevertheless, with 28.7 million followers and a robust empire, the 37-year-old influencer continues to thrive, proving that resilience is key in the dynamic influencer landscape.

Claudia Oshry (@girlwithnojob)

Once known as @girlwithnojob, Claudia Oshry has transformed her comedic talents into a multifaceted career. With 3 million Instagram followers, she co-hosts the popular podcast "The Toast" and has toured with stand-up comedy specials. Her journey reflects an infectious humor that keeps audiences engaged while her memoir became a New York Times best-seller. "The craziest place I've filmed content? Red carpets with Gypsy Rose Blanchard!" she shares.

Kareem Rahma (@kareem)

Kareem Rahma is making waves in comedy and media with his innovative projects like "Subway Takes." With a broad following of content creators and stars, his shows draw attention and millions of views. Rahma, who previously worked for Vice and The New York Times, emphasizes the importance of owning intellectual property in the creator sphere.

Laufey (@laufey)

This 25-year-old artist recently garnered a Grammy for her stunning jazz album "Bewitched," making her one of the hottest talents on the scene today. Laufey's ability to blend genres, combined with her social media presence, has resulted in sold-out shows at iconic venues worldwide. "Having full creative control is my favorite part of being a creator," she states.

Mai Pham (@maiphammy)

At just 20 years old, Mai Pham is a lifestyle creator and entrepreneur who moved to New York to expand her influence. With 5 million followers, her impact has rapidly grown, particularly after launching her clothing brand, Alchemai. Pham highlights social media as her source of connection, allowing a sense of companionship even in solitude.

Ms. Tatiana (@mstatianaclark)

A rising star in music, Ms. Tatiana's remix of the "SpongeBob" theme caught the attention of Nickelodeon. With a unique blend of Afrobeats and gospel influences, she has collaborated with notable artists and is dedicated to sharing her gift regardless of platforms. "My voice will be heard, whether it's in a diner or a stadium," she asserts.

Reece Feldman (@guywithamoviecamera)

With a film background, Reece Feldman has transitioned to becoming a major influencer for Gen Z, collaborating with various streaming platforms to create engaging content. “I miss being anonymous,” he admits, revealing a desire for simplicity amidst his buzzing creator lifestyle.

Sturniolo Triplets (@sturniolotriplets)

Identical brothers Chris, Matt, and Nick have captivated audiences with their humorous and relatable content, attracting 8.8 million TikTok followers. Their fun, light-hearted skits resonate strongly with viewers, making their mark as a must-watch trio in digital entertainment.

The Agents Behind the Influence

Agents at UTA, WME, CAA, and Gersh are shaping the future of influencer marketing. These industry leaders, including Ali Berman and Damon Lau, play vital roles in guiding clients through the complex digital landscape, ensuring long-term success and impactful collaborations.

The creator economy is only growing, with personalities redefining what it means to be an influencer. With extraordinary stories, immense talent, and unwavering drive, the brightest stars of 2023 are here to inspire the world through their innovative approaches. Stay tuned—who knows where their journeys will take them next?