Inside the NBA Secures Major Deal

In a groundbreaking move, the beloved basketball studio show “Inside the NBA” is set to air on ABC and ESPN as part of a recent settlement between the NBA and Warner Bros. Discovery, the parent company of TNT Sports. This decision follows a contentious legal battle that has spanned several months.

Iconic Panelists to Continue

The iconic panelists of "Inside the NBA" — Charles Barkley, Shaquille O'Neal, Ernie Johnson, and Kenny Smith — will continue their roles, although Shaquille O'Neal is expected to finalize an extension soon to ensure his continued participation. This iconic group has become a cornerstone of basketball commentary and entertainment, enhancing the viewing experience for fans.

TNT Sports Secures Global Rights

In an exciting development for basketball enthusiasts, TNT Sports has also secured global rights for “Inside the NBA,” along with additional rights for House of Highlights and Bleacher Report. This will empower TNT to broadcast a comprehensive package of regular-season and playoff games outside the United States, effectively expanding the NBA's reach and viewership internationally. Along with this, TNT will extend its partnership with Warner Bros. Discovery for another 11 years, solidifying its commitment to NBA content.

Warner Bros. Discovery CEO's Statement

Warner Bros. Discovery CEO David Zaslav expressed enthusiasm about the deal, stating, "Together these agreements guarantee that fans will continue to enjoy TNT's Inside the NBA while significantly enhancing our global sports business." This partnership not only ensures the show's survival but also positions it for exciting new growth opportunities. Zaslav emphasized the value that this collaboration brings to the entire portfolio of Warner Bros. Discovery properties.

A Milestone Agreement

This new agreement marks an important milestone as Bleacher Report and House of Highlights gain global rights for the first time, indicating a larger shift in how fans consume sports media. Additionally, TNT's ability to use highlights and develop new shows at no extra cost will allow for creative expansions beyond “Inside the NBA,” enriching its programming lineup.

NBA Commissioner's Praise

NBA Commissioner Adam Silver hailed this partnership as a significant victory for basketball fans. He noted, "The opportunity to continue the iconic and Emmy Award-winning Inside the NBA is a huge win for basketball fans everywhere." This reciprocation of sentiment signals a bright future for both the league and the network.

Background of the Settlement

Notably, this settlement arises from TNT Sports' lawsuit against the NBA, which stemmed from the league's rejection of its proposal to match Amazon Prime Video's lucrative offer. The massive agreement, totaling an eye-popping $77 billion across ESPN, NBC, and Amazon, is set to begin in the 2025-26 season and has undoubtedly reshaped the landscape of NBA broadcasting.

Financial Impact for TNT Sports

What’s particularly intriguing is that TNT Sports, without incurring any rights fees, is expected to receive $350 million for marketing support and advertising in the first five years of this new contract. This financial backing is poised to create substantial opportunities for TNT Sports as it navigates the evolving media landscape.

Future of NBA Coverage on TNT

As the current season unfolds, the future of NBA coverage on TNT remains bright. While there were indications that Charles Barkley might retire after the 2024-25 season, he has reaffirmed his commitment to the network, alleviating fears of an imminent departure from the airwaves. Barkley, who has been with “Inside the NBA” since 2000, is in the third season of his astounding 10-year, $210 million contract.

Exciting Prospects Ahead

With whispers of new shows and potential projects featuring the cherished quartet of Barkley, O'Neal, Johnson, and Smith, fans have much to look forward to in the world of basketball programming! Stay tuned as “Inside the NBA” continues to bring excitement and analysis to screens everywhere.

Conclusion

Don’t miss out on the latest updates—this is a game-changer for sports fans and a pivotal moment in the world of basketball broadcasting!