Introduction

Crumbl Cookies may be serving up more than just sweet treats; they might be jeopardizing your health with their recent launch of a calorie-packed brownie.

About Crumbl Cookies

For the uninitiated, Crumbl Cookies is a popular dessert chain founded in Utah in 2017 by two cousins. With over 800 locations spread across 49 states and two stores in Canada, this cookie empire has skyrocketed to fame, largely driven by social media buzz. The chain boasts a rotating menu featuring 12 to 14 unique flavors each week, and the cookies are praised for their generous servings and high-quality ingredients, baked fresh to order.

Criticism and Debate

However, not all reviews are glowing. Critics argue that Crumbl’s cookies can be overwhelmingly sweet, leaving them wanting more flavor diversity. The debate around these cookies has intensified with the unveiling of their latest dessert - a brownie sundae that has taken social media by storm.

Social Media Buzz

In a viral TikTok video with over 130,000 views, user TeeEmUp (@teeemupplug) drew attention to the alarming calorie count of this new brownie. Described on Crumbl’s website as a “gooey brownie cradled by crisp chocolatey edges, topped with velvety vanilla mousse, smothered in warm fudge, and finished with rainbow sprinkles and a cherry on top,” this indulgence contains a staggering 1,130 calories and 220mg of cholesterol.

Health Concerns

With the recommended daily cholesterol intake being 200-300mg, depending on individual health factors, TeeEmUp voiced concerns about the health implications of consuming such a dessert. He humorously warned, “Crumbl gotta be investigated,” suggesting that indulging in more than one of these brownies may lead to serious health issues.

Caloric Needs

While caloric needs vary—moderately active women typically require 1,600-2,400 calories per day, and men need 2,000-3,000—it's clear that consuming a single brownie sundae could eat up a significant portion of one's daily allowance.

Comparative Desserts

Crumbl isn’t the only establishment pushing high-calorie desserts. Other contenders include the Cheesecake Factory's Ultimate Red Velvet Cake Cheesecake, Dairy Queen's Royal Reese’s Brownie Blizzard, and Applebee’s Triple Chocolate Meltdown, all of which weigh in at over 1,000 calories.

Controversy and Backlash

Compounding the controversy, Crumbl has faced backlash not only for their rich desserts but also for allegations of racism. Critics have noted that while the brand frequently reposts content from various creators, they often overlook videos from Black creators, leading to calls for a boycott.

Public Reaction

Amidst growing scrutiny, some social media users have expressed extreme aversion to Crumbl cookies, with one comment reading, “Would rather die before eat crumbl cookie.” Another user quipped about the gastrointestinal consequences of indulging in these calorie-laden treats.

Conclusion

As the conversation heats up online, the future of Crumbl Cookies hangs in the balance. Are these cookies worth the risk, or is it time to reconsider your dessert choices? What's your take—do you dare to indulge in this controversial brownie?