Publicis Groupe Hong Kong Appoints Joã o Braga

Publicis Groupe Hong Kong is making headlines with the exciting appointment of Joã o Braga as its new Global Executive Creative Director. This strategic move aims to elevate the company’s creative offerings, and Braga will work alongside Christopher Lee, the Chief Creative Officer, while reporting directly to CEO Tom Kao.

Joã o Braga's Impressive Background

Braga is not just any creative leader; he boasts an impressive portfolio with over 20 years of experience across four continents, making him a powerhouse in the industry. Hailing from Brazil, he has a rich tapestry of international experience, having worked in pivotal markets such as São Paulo, Lisbon, Singapore, Bangkok, and Sydney. His contributions to the advertising industry have been recognized with more than 300 awards from prestigious global competitions like Cannes Lions, One Show, D&AD, and the Effies.

Braga's Vision for Publicis Groupe Hong Kong

“The energy at Publicis Groupe Hong Kong is truly inspiring. There’s a palpable ambition and optimism that makes it a unique place to be. With Tom and Chris's successful leadership, I'm excited to build on this strong foundation and foster a culture where creativity and innovation thrive. This opportunity also allows me to collaborate with incredible brands and create impactful work that resonates globally,” said Braga about his new role.

Reactions from Leadership

Tom Kao expressed enthusiasm about Braga's arrival, noting, “Publicis Groupe Hong Kong has seen remarkable growth and now is the ideal time to enhance our team with Joao's unique insights and perspectives. His knack for blending diverse backgrounds will propel our creativity and client success to new heights.”

Christopher Lee echoed this excitement, stating, “João and I share a vision to put Hong Kong’s creativity on the world stage. With his expertise, we can cultivate an environment that will inspire our teams to generate ideas that ripple through popular culture. I can’t wait to reveal what we can achieve together.”

Braga's Previous Experience

Before taking on this pivotal role, Braga spent three impactful years as the national Chief Creative Officer at Wunderman Thompson Australia, managing three offices. His extensive career includes a significant six-year tenure in Southeast Asia, where he effectively led diverse teams across six different markets.

Looking Ahead

João Braga's journey with Publicis Groupe Hong Kong begins in November 2024 and promises to herald a new era of creativity and innovation in the region. Stay tuned – big ideas are coming your way!