HONG KONG – A seismic shift in the creative landscape is underway as João Braga takes on the role of Global Executive Creative Director at Publicis Groupe Hong Kong. With over two decades of extensive global experience across four continents, Braga's arrival is set to enhance the agency's creative prowess and client offerings.

Originally hailing from Brazil, Braga is no stranger to international markets. His impressive career has taken him through vibrant cities such as São Paulo, Lisbon, Singapore, Bangkok, and Sydney. His unique ability to weave local cultural nuances into impactful campaigns has earned him recognition at prestigious award ceremonies, amassing over 300 accolades from renowned shows including Cannes Lions, One Show, D&AD, and the Effies.

In his new position, he will be collaborating with Christopher Lee, the Chief Creative Officer, and reporting directly to Tom Kao, the CEO of Publicis Groupe Hong Kong. Braga expressed excitement about the potential lying within the agency, stating, “There’s a real sense of opportunity, ambition, and optimism here at Publicis Groupe Hong Kong. My role is to build upon this already strong foundation and create a world-class environment for creativity and innovation.”

Tom Kao echoed this sentiment, highlighting the agency’s remarkable growth over the past two years. “Now is the right moment to elevate our team further and continue propelling results for our clients with top-tier creative solutions,” he noted. Kao believes that Braga's diverse experiences and fresh perspectives will be instrumental in crafting innovative strategies that yield unexpected business solutions.

Christopher Lee reinforced their shared vision for the agency, “João and I are aligned in our ambition to put Hong Kong on the global creative map.” He is eager to cultivate an environment that empowers their teams to generate groundbreaking ideas capable of resonating in popular culture.

Braga relocates to Hong Kong from Wunderman Thompson Australia, where he held the position of Chief Creative Officer across three offices for the past three years. His previous experience in Southeast Asia further solidifies his qualifications, having successfully managed a diverse portfolio across six markets.

With João Braga at the helm, Publicis Groupe Hong Kong is poised to ignite its creative engine. The industry will undoubtedly be watching closely as this dynamic leadership team embarks on their mission to innovate and inspire on the global stage, beginning November 2024. Will this be the turning point for Hong Kong's creative scene? Stay tuned!