HONG KONG – Get ready, Hong Kong!

Ronald McDonald is back and bringing joy to the streets as McDonald’s celebrates its 50th anniversary in the city. To mark this impressive milestone, the beloved Ronald McDonald bench is appearing in 50 different locations throughout Hong Kong. This creative campaign, developed in partnership with DDB Group Hong Kong, will kick off a year-long celebration that highlights the joyful memories and significance of McDonald's in the lives of many locals, bridging the generational gap from children to grandparents.

The Ronald McDonald Bench: A Global Icon

The Ronald McDonald bench is more than just a seat—it's a global icon, embodying the warmth and connection that comes with enjoying a meal at McDonald's. The anniversary celebration commences with an exciting treasure hunt for the 50 benches. Participants can join the quest both online and offline, using the McDonald's app and various social media platforms to unlock a plethora of fun facts and prizes through QR codes located at each bench. A whopping total of over 500,000 giveaways is up for grabs, including menu items and digital goodies. The first lucky 50 participants who collect all 50 stamp codes will win the ultimate Grand Prize—free Big Mac meals for an entire year!

Kickoff with Local Celebrities

To kick off the treasure hunt, McDonald’s has released a catchy video featuring popular local celebrities from the early 90s, including the renowned rap duo Softhard, as they place benches in picturesque spots across the city. This fun initiative will not stop there—over the course of the next week, eight additional shorter videos will be unveiled daily, showcasing each bench location's historical significance and promoting limited-time value menu items.

Quotes from McDonald's Executives

Tina Chao, Chief Marketing and Digital Experience Officer, expressed her excitement for the celebration: 'We are thrilled to commemorate 50 amazing years in Hong Kong in a way that reconnects past and future. The treasure hunt is just the beginning of our groundbreaking plans for this landmark year, and we can’t wait for everyone to experience what we have in store!'

Andreas Krasser, CEO of DDB Group Hong Kong, echoed this sentiment, noting the emotional weight the Ronald McDonald bench holds for many Hong Kongers: 'This campaign marks a significant milestone for one of Hong Kong’s most cherished brands. Our aim was to forge a deep emotional connection with our customers, and what better way than through a bench that feels like a time machine down memory lane?'

Celebrations with McDonald’s Characters

As part of the celebrations, McDonald’s characters such as Grimace, Birdie, and the beloved Hamburglar will make a grand return, charming the public across major outdoor media displays. Adding to the festive spirit, a special Star Ferry has been adorned with iconic campaign imagery, allowing passengers to ride for free on the first day of the campaign launch.

Join the Celebration!

Are you ready to sit, snap, and celebrate 50 years of McDonald’s in Hong Kong? Don’t miss out on the fun!