If you’ve been on the hunt for a powerful smartphone that won’t break the bank, look no further! Poco has just launched its highly anticipated F7 Ultra, the brand’s first device featuring the "Ultra" branding. What sets this phone apart? For starters, it’s powered by the flagship Snapdragon 8 Elite chipset, making it a serious contender in the midrange market.

At a competitive price of just £649 (approximately $835), the F7 Ultra is one of the most affordable phones utilizing Qualcomm's top-tier chip. Xiaomi's sub-brand, known for its focus on budget-friendly devices, is elevating its F-series into flagship territory, and the results are impressive!

Performance That Stuns!

With up to 16GB of RAM and 512GB of internal storage, the Poco F7 Ultra promises excellent performance for gaming, multitasking, and everything in between. In fact, the only other device offering the Snapdragon 8 Elite for a lower price is the Redmagic 10 Pro, which leans heavily into a gaming aesthetic that may not appeal to everyone. Plus, Poco’s smoother user experience and commitment to four Android updates easily trumps Redmagic, which only offers one update.

Camera That Captures the Moment

The F7 Ultra boasts an impressive triple rear camera system: a 50MP main camera with a fast f/1.6 aperture, a 50MP 2.5x telephoto lens, and a 32MP ultrawide camera—perfect for capturing stunning landscapes. Don’t forget about selfies! The device also features a 32MP camera on the front. Early shots suggest this phone balances great detail and dynamic range, delivering true-to-life colors, although a bit of noise can crop up in challenging lighting conditions.

Breathtaking Display and Battery

The 6.67-inch OLED display with a stunning 1440p resolution and a max refresh rate of 120Hz makes scrolling and gaming feel buttery smooth. Plus, you won’t have to worry about battery life: the robust 5,300mAh battery can be rapidly charged with 120W wired charging or 50W wireless charging capability. And, the IP68 protection means water and dust will be no match for your new phone!

Poco’s own Shield Glass protects the screen, though some might argue that it doesn't stack up to the well-known Corning Gorilla Glass. However, this isn't likely to deter savvy shoppers looking for value.

Aesthetic Appeal

Aesthetically, the F7 Ultra is a head-turner, coming in a vibrant yellow finish or a sleek black option for those who prefer something more understated. The glossy accents around the camera add a touch of sophistication, making the phone not just a powerful device, but also a stylish accessory.

Meet the F7 Pro: A Slightly Less Powerful Sibling

Alongside the F7 Ultra, Poco has also introduced the F7 Pro, priced at £499 (around $645). Although it looks similar, it is powered by the previous Snapdragon 8 Gen 3 chipset, features a larger 6,000mAh battery with slower 90W charging, and lacks wireless charging altogether. The camera is considerably downgraded as well, with only an 8MP ultrawide and a 20MP selfie camera joining the same main shooter found on the Ultra.

Both the F7 Ultra and F7 Pro are available now in the UK and Europe, ready to take on the competition in the smartphone arena! Don’t miss out on this opportunity to own a device that combines performance, style, and affordability. This could be the midrange game-changer everyone’s been waiting for!