Samsung Unveils The Frame Pro at CES 2025: Transforming the Art of TV Watching!

Samsung has once again captivated audiences with the latest iteration of its beloved art TV, The Frame Pro, introduced at CES 2025. Since its launch in 2017, The Frame has set itself apart as a revolutionary product that merges technology and art seamlessly into home decor. While its aesthetic appeal made it a standout, many users found its initial functionality lacking when it came to traditional viewing—be it binge-watching their favorite series, catching the latest blockbusters, or diving into immersive gaming experiences.

At CES 2025, Samsung aims to broaden the appeal of its stylish TV through strategic enhancements that promise to elevate viewing experiences beyond mere decor. The Frame Pro introduces groundbreaking upgrades, particularly with its new Neo QLED display. Leveraging the same impressive Mini LED technology that underpins Samsung's flagship QN900 series, The Frame Pro is designed to deliver superior picture quality.

Interestingly, Samsung's implementation of Mini LEDs in The Frame Pro deviates from conventional designs that feature multiple dimming zones for targeted lighting control. Instead, this innovative model employs a unique approach with Mini LEDs positioned along the bottom of the panel, optimizing the display for local dimming. While demos at CES primarily showcased art pieces, initial comparisons indicate that The Frame Pro boasts brighter visuals and enhanced detail, capturing deeper black levels and vivid colors that distinguish it from its predecessor. Observers noted a remarkable difference, with textures and brush strokes appearing even more lifelike on the upgraded matte screen.

Moreover, gamers can look forward to a boosted refresh rate of 144Hz, promising smoother gameplay and reducing latency, which is essential for competitive gaming. This aligns with the 2024 model of The Frame, which also supports variable refresh rates, hinting that The Frame Pro will take gaming experiences to the next level.

Another game-changer is the inclusion of a brand-new Wireless One Connect Box. Drawing inspiration from similar advancements by competitors like LG, this new compact design resembles a gaming console rather than the bulky cube it replaces. It harnesses Wi-Fi 7 technology to enable wireless content transmission from various devices, redefining flexibility for users. Notably, this allows for setup further away from the TV—up to 10 meters—without compromising performance, making placement options in living spaces more versatile.

While the excitement surrounding The Frame Pro is palpable, it's important to note that it will likely carry a higher price tag than the original model, which starts at $600 for the 32-inch version. Final pricing has yet to be announced, but Samsung's commitment to innovation suggests it will be a premium offering.

As we report live from CES 2025 in Las Vegas, the anticipation for The Frame Pro continues to build among tech enthusiasts and art lovers alike. Will this elevated art TV redefine home entertainment or remain an elegant but niche product? Stay tuned for more updates as we explore the latest innovations at this year’s show!