In relentless rain and inches-deep puddles, thousands of revelers lined the streets of New York City for the annual Macy’s Thanksgiving Day Parade, where joy and excitement prevailed over dampened spirits. Despite the inclement weather that soaked their feet and turned umbrellas into makeshift shields, parade-goers couldn’t contain their smiles.

Amid the festive atmosphere, families braved the downpour for a front-row view of iconic balloon characters, dazzling floats, and spirited marching bands. River Hawley, just 4 years old, was perched on his father's shoulders, sporting a tiny yellow raincoat in a valiant effort against the rain. For him, attending the parade every year had become a cherished family tradition.

This year marked the 98th iteration of the beloved spectacle as it navigated from Central Park West to the heart of Herald Square. The parade showcased classic favorites like Snoopy, Tom Turkey, and, of course, Santa Claus—the latter serving as the grand finale of the event. Though the rain noticeably thinned the crowd, those who attended did so with infectious enthusiasm.

Kevin James, an auxiliary sergeant with the New York Police Department, volunteered at his 15th parade, expressing a strong commitment to the event over spending time with family: “I’d rather be here with the people,” he stated.

Young attendees, like 8-year-old Darely Atauje, gamely braved the elements, exclaiming that seeing Ronald McDonald made the wetness worthwhile. Traditional attendees, such as the extended Ward family, continued their own parade legacy, securing prime spots since 2 AM on Central Park West for the past 40 years.

As the crowd prepared for festivities, iconic figures were positioned throughout the route. just before start time, the original star of “Wicked,” Idina Menzel, delighted fans as she floated by, inspiring cheers from the balloon handlers.

The Steinberg-Luo family, with kids excited to see Tom Turkey, had watched the balloon inflation the night before, eagerly anticipating the parade's official kickoff.

This year did not come without its controversies though; approximately 25 pro-Palestinian protesters attempted to disrupt the celebration near 55th Street and Sixth Avenue. While demonstrating peacefully, they wielded a banner reading “Free Palestine,” safely overseeing a whimsical Ronald McDonald floating in the air above them.

Significant changes accompanied this year’s event as a new production company, Silent House, took over organization after three decades. The new approach promised enhanced viewer engagement, with more cameras capturing the vibe of the spectators and the whimsical chaos of over 700 clowns participating.

As a company undergoing major restructuring, Macy's faces a challenging future, closing over 150 stores in the next three years while spiraling expenses loomed—yet on this Thanksgiving morn, thousands gathered to witness the magic of the parade, underscored by 300 pounds of glitter and 200 pounds of confetti released along the 2.5-mile route.

Despite challenges like rain, wind, and the ravages of a pandemic, the beloved Macy’s Thanksgiving Day Parade keeps showing up—reminding everyone that when you add a little glitter to your troubles, joy can still shine through! Don’t miss out—mark your calendars for next year’s festivities!