Introduction

In an unexpected turn of events, Spirit Halloween has fired back at Saturday Night Live (SNL) following the comedy show's Season 50 premiere, where it poked fun at the popular seasonal costume retailer.

SNL's Sketch

The much-anticipated episode featured a sketch that humorously critiqued Spirit Halloween, highlighting how the stores pop up in vacant retail spaces every October, transforming them into temporary Halloween hubs.

Spirit Halloween's Response

In response, Spirit Halloween took to X (formerly known as Twitter) with a cheeky post stating, "We are great at raising things back from the dead," showcasing a costume labeled an “Irrelevant 50-year-old TV show." The packaging of the costume included tongue-in-cheek additions like “dated references, unknown cast members, and shrinking ratings,” a playful dig at SNL’s longevity and viewing figures.

The Sketch's Content

The sketch depicted a fictional advertisement for Spirit Halloween, voiced by SNL’s Heidi Gardner, who painted a somber picture of economic strain on Main Street, saying, “Times may be good on Wall Street, but on Main Street, communities are struggling.” The ad aimed to convey a message of resilience, with Gardner's character asserting, “When hard times hit, it's easy to feel like no one cares…but help is on the way because when others leave, we show up.”

Humorous Commentary

The sketch humorously noted that Spirit Halloween thrives in empty spaces, stating, "We set up shop in a vacant K-mart and welcome customers for six weeks before bouncing." Chloe Fineman, another SNL cast member, comically remarked on the peculiar inventory, saying, "We're here providing vulnerable communities with the things they need most: wigs that give you a rash, single-use fog machines, and costumes of famous characters tweaked just enough to avoid a lawsuit."

Cultural Conversation

This lighthearted back-and-forth has caught the attention of fans from both sides, highlighting an ongoing cultural conversation about nostalgia, relevance, and the spirit of Halloween in America.

Conclusion

As SNL continues to make waves in its 50th season, Spirit Halloween clearly does not shy away from engaging in the playful banter—keeping the spirit alive both literally and figuratively. For Halloween enthusiasts and SNL fans alike, this exchange adds an extra layer of entertainment to the holiday season, reminding everyone to take humor in the familiar traditions of costumes and comedy.