Steelers' George Pickens Shrugs Off Eye Black Controversy Amid Team Strategy Challenges

PITTSBURGH -- Following a disappointing Sunday night loss to the Dallas Cowboys, Steelers wide receiver George Pickens took the spotlight not just for his performance, but also for the explicit message he displayed on his eye black and a postgame altercation with Dallas defensive back Jourdan Lewis.

During the game, Pickens unabashedly sported eye black that read "Open F---ing Always." After a failed hook-and-lateral play that sealed the Cowboys' victory, he was seen yanking Lewis down by the facemask during an apparent exchange of words. When asked about the message behind his eye black, Pickens waved off the controversy, saying, "It's just eye black." He did not expect any backlash, and when questioned about a potential fine from the NFL, he shook his head, claiming ignorance of the league's uniform policy that prohibits such personal inscriptions during games.

The NFL is set to review the incident, which could result in disciplinary action against Pickens for violating the uniform code. "Never seen it before," he remarked dismissively when informed about similar past incidents, such as the fine incurred by teammate Cameron Heyward in 2015 for a tribute to his late father.

In addition to the eye black controversy, Pickens addressed his limited playing time during the game, where he was only on the field for 34 snaps—59% of the total offensive plays. Coach Mike Tomlin characterized this as a tactical decision, a sentiment echoed by offensive coordinator Arthur Smith, who explained the need to maximize player involvement based on the game plan.

"You're trying to package things to maximize snaps," Smith said, clarifying that such strategies aren't new to his coaching approach, as he has managed other star players in the past. Despite his limited snaps, Smith confirmed that Pickens remained one of the top targets in the league, holding his ground in passing opportunities.

Although Pickens displayed visible signs of frustration during the game, slamming his helmet and appearing despondent on the sidelines, Smith insisted he did not sense any lingering discontent regarding his reduced role. "He's an emotional guy, but I didn't get that sense," Smith remarked.

The young receiver's competitive nature has undeniably drawn attention. Quarterbacks Justin Fields and Russell Wilson both expressed admiration for Pickens. Fields highlighted their long-standing relationship, which dates back to high school, emphasizing the ease in keeping Pickens engaged and positive. Wilson echoed that sentiment, celebrating Pickens as a fierce competitor who simply desires greater involvement in the game.

"The best thing we can focus on is finding different ways to get him the ball, all while keeping his composure in check," Wilson noted.

As the Steelers navigate the rest of the season, the focus remains on how to utilize their talented roster effectively while managing individual player emotions along the way. Will Pickens reignite his passion on the field and adapt to the Steelers' game plan going forward? Fans will be watching closely to see how this story unfolds in the weeks to come.