Finance

Tencent Invests $1.25 Billion in Ubisoft Spin-off Amidst Franchise Revival

2025-03-28

Author: Ying

Tencent's Major Investment

In a groundbreaking move for the gaming industry, Chinese tech titan Tencent has secured a whopping $1.25 billion (€1.2 billion, £1 billion) investment in a new offshoot of Ubisoft, the renowned creator behind the iconic Assassin's Creed series.

This strategic partnership grants Tencent approximately a 25% ownership stake in this freshly minted subsidiary, which is currently valued at around €4 billion.

Managing Ubisoft's Franchises

The newly formed entity will be responsible for managing some of Ubisoft's most cherished franchises, including fan favorites like Assassin's Creed, Far Cry, and Tom Clancy's Rainbow Six.

Tencent, already a powerhouse in video game development and a leader in internet services, is also known for its immensely popular messaging app, WeChat.

A Pivotal Moment for Ubisoft

Ubisoft co-founder and CEO Yves Guillemot heralded this investment as a pivotal moment for the company, stating, "Today Ubisoft is opening a new chapter in its history."

With this infusion of capital, Tencent emerges as Ubisoft's second-largest shareholder, now holding a stake just shy of 10%.

Deepening the Partnership

In response to the investment, Martin Lau, President of Tencent, expressed enthusiasm for deepening their longstanding partnership with Ubisoft.

Meanwhile, Ubisoft is setting its sights on bolstering its other well-known titles, including Tom Clancy's Ghost Recon and The Division, amidst challenges that have seen its stock market value tumble in recent years.

Challenges and Opportunities

Despite the company's recent struggles—stemming from delayed game launches and declining sales—Ubisoft experienced a momentary surge in its stock value earlier this month, fueled by the arrival of the highly anticipated Assassin's Creed Shadows.

This installment had faced numerous postponements, much to the chagrin of dedicated fans.

Concerns Over Performance

The company also faced setbacks with the underwhelming performance of Star Wars Outlaws, raising concerns regarding its operational management.

Video games journalist Shannon Liao noted, "Ubisoft has all these great games, like Assassin's Creed, that it's known for that recently haven't delivered so much for fans. Tencent's investment represents a chance to revitalize these beloved franchises that retain immense credibility among gamers."

The Success of Assassin's Creed

The Assassin's Creed franchise alone boasts over 200 million copies sold globally and has generated an impressive €4 billion in revenue over the past decade, reflecting its enduring popularity.

As both companies move forward, the gaming world will be watching closely to see how this partnership transforms Ubisoft's fortunes and revitalizes its legendary game titles.