In a grand launch in Hong Kong—one of Asia's busiest travel hubs—Visa has kicked off the groundbreaking #TravelWithVisa initiative. This multi-phase project aims to transform travel experiences and invigorate the tourism economy in a region that saw a stunning 26% surge in cross-border trips in 2024.

By teaming up with top airlines, banks, and public transit operators, #TravelWithVisa is set to create unique, seamless travel experiences from door to door across major tourist hotspots.

A Bold Move in a Booming Market

Visa's new initiative comes as no surprise, given that seven of the world's top ten fastest-growing travel destinations in 2024 are located in the Asia Pacific, including enticing locales such as Hong Kong, Japan, and Thailand. As part of the first phase of #TravelWithVisa, partnerships have been forged with notable airlines such as Air New Zealand, ANA, Ethiopian Airlines, EVA AIR, and Singapore Airlines. These collaborations will provide Hong Kong and Macau travelers with premium flight experiences and exclusive benefits.

Furthermore, the initiative will enhance Visa travel card programs through new offerings aimed at enriching every step of a traveler’s journey.

Innovative Mobility and Exclusive Experiences

In its next phase, #TravelWithVisa will introduce advanced intercity smart mobility solutions for a more efficient travel experience. Travelers can look forward to exciting merchant offers and special access to major events throughout Asia Pacific, all tailored for Visa cardholders. The initiative promises a seamless, safe, and enjoyable payment experience, reimagining how people explore the world.

Driving Economic Growth through Collaboration

Stephen Karpin, Visa's Regional President for Asia Pacific, highlighted the transformative potential of travel in connecting cultures and driving economic growth. "We are determined to unlock new opportunities across Asia Pacific by collaborating with a network of partners and leveraging our robust payment solutions. Every effort contributes to a thriving tourism ecosystem and economic development in the region," he stated.

Shirley Yu, Visa’s Group General Manager for Greater China, emphasized Hong Kong's crucial role as a travel gateway. Its accessibility and popularity make it an ideal launch site for this ambitious initiative. With Visa's extensive network and innovative payment solutions, new opportunities will unfold for businesses not just in Hong Kong but throughout the Asia Pacific.

A Commitment to Lasting Impact in Travel and Tourism

Visa is deeply committed to enhancing travel experiences worldwide through significant initiatives. Recent highlights include sponsorships of high-profile events like the Olympic Games and FIFA World Cup™, alongside its launch of the contactless payment solution, Tap to Ride, for urban transit systems in key Asian cities. These efforts reaffirm Visa's role in shaping a well-connected and dynamic tourism economy.

The unveiling of #TravelWithVisa included the spectacle of a Visa-branded hot air balloon—a symbol of adventure and exploration—set against the stunning backdrop of Hong Kong's iconic Victoria Harbour. As Visa forges ahead, travelers can expect nothing short of exceptional journeys ahead.

With such thrilling initiatives on the horizon, it’s clear that the future of travel in Asia Pacific is bright and endlessly exciting.