Exciting Launch in Dubai

Excitement is in the air as the "Immersive Hong Kong" exhibition kicks off in Dubai, United Arab Emirates, marking a significant milestone in the promotion of Hong Kong's allure and opportunities. Launched on December 20, 2023, this is the exhibition's fifth stop, having previously dazzled audiences in cities like Jakarta, Bangkok, Kuala Lumpur, and Guangzhou since mid-2023.

Organizers and Vision

Organized by the Hong Kong Special Administrative Region Government's Information Services Department (ISD) in collaboration with the Hong Kong Economic and Trade Office (Dubai ETO), the exhibition carries the captivating theme "Hong Kong - Where the World Looks Ahead." The initiative aims to showcase the city's remarkable attractions while fostering tourism, business, and investment from the Middle Eastern region.

Highlighting Opportunities

"The Chief Executive, Mr. John Lee, along with several key officials, have been active in building relationships in the Middle East," stated Mrs. Apollonia Liu, Director of Information Services. "With this exhibition, we enthusiasts hope to share Hong Kong's vibrant potential and significant opportunities."

A Multisensory Experience

The exhibition is a multisensory experience that allows visitors to engage with various thematic zones, including "Financial Bridgehead," "I&T Brain Bank," "Blossoming Creativity," "Diversity and Greenery," and "Buzzing Sports Action.” Unique virtual scenes characterize the event, engaging guests with interactive art installations, projections, and eye-catching 3D displays. A notable highlight is the introduction of the upcoming Kai Tak Sports Park, the city's impressive new multi-purpose venue set to open in early 2025, promising to meld sports and culture spectacularly.

Artistic Contributions

Adding to the exhibition's dynamic atmosphere, renowned Hong Kong artist Messy Desk (Jane Lee) has created a stunning showcase of the city's iconic skyline, providing an Instagram-friendly photo corner for visitors. Furthermore, the exhibition features promotional videos and digital panels featuring insights from Middle Eastern businesses, illustrating why Hong Kong is recognized as one of the fastest-growing investment hubs globally.

Interactive Engagement

As part of the event, attendees can participate in the interactive game, "Snap a cool shot @Immersive Hong Kong," with a chance to win fabulous prizes, including round-trip business and economy class tickets to Hong Kong, sponsored by Cathay Pacific.

Cultural Offerings

Cultural enthusiasts will find additional highlights with a riveting pop music concert performed by SENZA A Cappella and energetic street dance performances by Move Beyond, as part of the exhibition's celebration of Hong Kong's rich artistic heritage.

Event Details

The exhibition is held at The Beach, Jumeirah Beach Residence, a vibrant destination for shopping and dining in Dubai, and runs until January 5, 2025. Admission is free, with exclusive souvenirs available for attendees.

Invitation to Explore

With this immersive event, Dubai's guests will gain not just insights into Hong Kong's attractions but also connect with opportunities for investment and cultural exchange. As the city diligently positions itself as a forward-looking global hub, it's inviting Middle Eastern audiences to understand and explore Hong Kong like never before. Don’t miss out on this unique experience!

Additional Information

For more details, you can visit the dedicated page on the Brand Hong Kong website and the Dubai ETO official webpage.