Ahn Yujin Reigns as the New Face of Lacoste

In a dazzling display of her undeniable "it girl" status, Ahn Yujin of IVE has just snagged yet another brand ambassadorship, this time with the iconic French label, Lacoste. Announced on April 8, this partnership has fans buzzing with excitement!

Why Lacoste Chose Yujin

Lacoste was captivated by Yujin's global appeal and her contemporary aesthetic, believing she embodies the brand's essence perfectly. Her unique flair combined with her stellar presence in the K-Pop world is expected to resonate harmoniously with Lacoste's effortlessly chic vibe.

A VIP in the Fashion World

Yujin recently showcased her rising fashion prowess at the 2025 FW collection show in Paris. She’s not just another name in K-Pop; her influence is set to soar as she engages in various domestic and international campaigns through her collaboration with Lacoste.

Fans Can't Get Enough!

With this new endorsement, Yujin has officially become a powerhouse, marking her ninth individual advertisement. K-Pop enthusiasts and netizens alike have rallied behind her, celebrating her perfect fit for the brand. Comments flood in with praise: “She matches well,” and “I hope they keep this up!”

The K-Pop Influence Grows

While Yujin shines in the spotlight, fellow IVE member Jang Wonyoung has also stepped into the limelight as a brand ambassador for another major label, proving that IVE is on a roll. Keep an eye on these young stars as they continue to revolutionize the fashion scene!