In a groundbreaking move that blends travel and gaming, Malaysia-based AirAsia has officially partnered with global gaming giants SEGA and ATLUS to celebrate two iconic franchises: Sonic the Hedgehog and Persona 5. The announcement, made on Tuesday, has sparked excitement among fans and travelers alike, as this collaboration promises an unforgettable flying experience.

This partnership is part of AirAsia’s ambitious campaign, “The Colour Of Connection,” which aims to enhance the travel experience by intertwining the vibrant world of gaming with aviation. By featuring beloved characters like Sonic, Tails, and the Persona 5 cast aboard its aircraft, AirAsia reaffirms its mission to connect people not just to destinations, but also to their passions for entertainment.

Two AirAsia aircraft will showcase stunning liveries: an Airbus A330 featuring Sonic, Knuckles, and Amy Rose, and an Airbus A320 representing Persona 5's Joker and Morgana. These planes will take to the skies, traversing AirAsia’s extensive network of over 100 destinations across Southeast Asia and the Asia Pacific, including popular cities such as Bangkok, Tokyo, Seoul, and Sydney.

Rudy Khaw, CEO of AirAsia brand co. (Abc.), expressed his enthusiasm, stating, “This partnership marks an exciting milestone for our brand as we dive deeper into the realms of gaming and pop culture. It’s a perfect alignment with our commitment to deliver extraordinary experiences to our guests.”

Shuji Utsumi, President and COO of SEGA, emphasized the partnership’s potential, highlighting how the synergy between travel and gaming will lead to new discoveries and enjoyment for fans. He noted that both franchises continue to expand their reach throughout Asia, tapping into a growing demographic of gamers and travelers seeking unique experiences.

Sonic the Hedgehog has been an emblem of gaming culture for over three decades, becoming a household name through his thrilling adventures and battles against the notorious Dr. Eggman. Alongside the gaming action, fans can look forward to the much-anticipated theatrical release of “Sonic the Hedgehog 3,” set to elevate the franchise’s immense popularity even further.

On the other hand, Persona 5, a critically acclaimed RPG from ATLUS, has made a significant cultural impact with its captivating storytelling and innovative gameplay. The release of Persona 5 Royal has only widened the game’s universe, offering fans new storylines and enhanced features, solidifying its status as a beloved series within the gaming community.

With this exciting collaboration, AirAsia, SEGA, and ATLUS are not just elevating the travel experience; they’re creating a unique fusion of adventure and entertainment in the skies. Gamers and travelers, get ready to embark on this unforgettable journey that brings your favorite characters to life as you soar through the clouds!